Job opening for an All-Round B2B Marketer in Amsterdam NDSM

Hidden Profits Marketing, the leading team in fitness marketing, is seeking an experienced and versatile B2B Marketer to join our esteemed team.

Who are you?

You are an energetic and driven marketer, you function just as happily and well alone as in a team, you are focused on the end result and are resourceful in finding ways that do work. You bring your opinion and vision and dare to take ownership of your responsibilities.

As an All-Round B2B Marketer

You will play a pivotal role in promoting our own fitness marketing agency internationally. Mainly in 3 languages: Dutch, English, and German. All through various marketing channels, including email marketing, newsletters, marketing automation, social media posts, blogging, website management, basic SEO, SEA, and social advertising. And any new tool, source, or concept that you will develop. You will be responsible for enhancing brand visibility, generating leads for the sales team, driving online sales, and overseeing all company communications in Dutch, German, English, and potentially other languages in the future. The use of AI tools is an integral part of this role.


  • Develop and execute comprehensive B2B marketing strategies to increase brand awareness and generate leads.
  • Create compelling email marketing campaigns, newsletters, and marketing automation sequences to nurture leads and drive conversions.
  • Craft engaging social media posts to expand our online audience and drive engagement.
  • Produce high-quality content on fitness-marketing-related topics to establish thought leadership and attract organic traffic; blog, photo, video, audio
  • Manage and maintain the HPM website, ensuring content is optimized for search engines and providing a seamless user experience.
  • Coordinate and optimize paid advertising campaigns across various social media platforms.
  • Oversee all company communications, including press releases and marketing materials, in Dutch, English, German, and potentially other languages in the future.
  • Utilize AI TOOLS for the creation and analysis of marketing campaigns, and identify areas for improvement.
  • Collaborate closely with the sales team to provide high-quality leads and support the online sales process.


  • Proven experience as an all-round B2B Marketer, preferably with knowledge of the fitness industry.
  • Extensive knowledge and experience in email marketing, newsletters, marketing automation, social media posts, blogging, website management, basic SEO, SEA, and social advertising.
  • Proficiency in using various marketing tools and platforms.
  • Familiarity with website management platforms, SEO principles, and paid advertising platforms.
  • Experience in multilingual communication, specifically in Dutch, English, and German (preferably written and spoken).
  • Ability to oversee and execute all aspects of B2B marketing, from strategy development to implementation.
  • Willingness to discover and use AI tools to create and analyze to optimize marketing campaigns.
  • Excellent communication, collaboration, and interpersonal skills.
  • Join our team at Hidden Profits Marketing and contribute to the success of fitness businesses worldwide. Apply now by submitting your resume, cover letter, and portfolio showcasing your previous marketing work.

Who are we?

Hidden Profits Marketing is the leading fitness marketing agency, based in Amsterdam. Its goal is to create ... (continue below video)


... healthy profits for fitness clubs, gyms, and studios by providing the HPM GrowthFormula. This program consists of 3 pillars: A) The Fundamentals (lead & member generating website, search engine optimization and - advertising). B) a varying marketing Tool Box (social media ads, emailing, Text Messaging, Lead-Connect virtual phone assistant, etc. C) Lead-to-member conversion guidance.

Hidden Profits Marketing (founded in 2004) is a certified partner of Google and Meta/Facebook and currently consists of more than 40 fitness marketing experts. Our international clients are a.o. fitness chains Mrs.Sporty (Germany, Austria, Switzerland), Happy Bodies (The Netherlands), Retro Fitness (USA), BFT (global), Life Swiss Health Clubs (Switzerland), Lifestyle Fitness (Belgium), Bodifit (Slovenia), many independent gyms, CrossFit boxes, health clubs, and more.

Apply for this job? Or do you have questions?

Please e-ail your motivation and CV to When we feel we could be a match, we will invite you for an introduction to learn more about you and share more about the vacancy (basically full-time 40 hours a week, as we are scaling up).



Acquisitie n.a.v. deze vacature wordt niet op prijs gesteld.



  • "Hidden Profits Marketing is the only company that delivered true lead to revenues"

    Benjamin Peker from Retro Fitness
  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)
  • "With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"

    Joe Cosgrove, Fitness 35 in Galway (Ireland)
  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium)
  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
  • "My 2 Health clubs in London and in Horsham are generating more leads and clients then ever before! "

    Stuart Davis, My35 in Horsham & Life3 in London
  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)
  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)
  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
  • "Within 21 days, we signed up 36 new long-term members for our┬áPersonal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)
  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
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