Posted on 26-02-2019
Having a hard time getting online fitness leads to visit your club?
We discovered that using video in your lead follow-up results in better reachability and show-up rate of your leads!
Filling in your online contact form is easy. Picking up the phone? Actually also quite easy. Then why is it so hard to reach your online fitness leads after they filled in your contact form? As a fitness, Boutique club, and PT studio owner, you might recognize that struggle. In this blog, we share some easy techniques and our newest innovation to conquer this!
The sooner you respond to an online lead, the bigger the chance they will pick up the phone:
Think of your incoming online lead as a phone call. You would pick then, right? So next time you receive a new lead in your inbox: grab your phone and call her/him straight back!
Someone just made a big step. He or she may have thought about taking this step for months. "Should I start training again? What gym should I go to? Or should I wait a bit longer?" Ask about it! This shows the personal attention you have for your members. And motivates your lead even more to start training at your gym (if you respond on time).
Your lead is already ‘very interested’ in your club. Your job is to change this into ‘fully convinced’. Invite him/her to your club to show the facilities. Tell something about your programs and qualities. Take enough time to make sure you answered all the questions. And most importantly: don’t wait (too long). People are busy. Make sure that you are and remain top of mind.
We have found that using selfie-videos in your lead follow-up increases the reachability and show up rate big time!
Comment from one of our clients (where we tested this):
"Thanks to this simple selfie video in which we confirm the club-appointment with our potential fitness member, we have a huge increase in show up rate!”
Romano Morais, founder HappyBodies chain of clubs.
No professional camera equipment needed. This simple, short selfie-video can be recorded by anyone. Once recorded, all you have to do is implement it between the moment your lead enters your inbox, and the club appointment takes place. For this innovation we tested different scripts, timings and channels. For example: what platform for the video gives the best results: WhatsApp, e-mail or Facebook Messenger? Or: how long should the video be? The proven successful findings are documented in a guide for our clients.
What are you waiting for? Grab your phone and start recording!
Click and fill in this 2-Minute Quick MarketingScan, especially for fitness clubs, gyms, studios and boxes that strive to thrive!
Author: Aernout Leezenberg
The author is the founder and CEO of Hidden Profits Marketing, which has been helping entrepreneurs and managers in the fitness industry achieve healthy profits since 2004.
Digital and Online Fitness Marketing that guarantees your Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.
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