Posted on 26-02-2019
Having a hard time getting online fitness leads to visit your club?
We discovered that using video in your lead follow-up results in better reachability and show-up rate of your leads!
Filling in your online contact form is easy. Picking up the phone? Actually also quite easy. Then why is it so hard to reach your online fitness leads after they filled in your contact form? As a fitness, Boutique club and PT studio owner, you might recognize that struggle. In this blog we share some easy techniques and our newest innovation to conquer this!
The sooner you respond to an online lead, the bigger the chance they will pick up the phone:
Think of your incoming online lead as a phone call. You would pick then, right? So next time you receive a new lead in your inbox: grab your phone and call her/him straight back!
Someone just made a big step. He or she may have thought about taking this step for months. "Should I start training again? What gym should I go to? Or should I wait a bit longer?" Ask about it! This shows the personal attention you have for your members. And motivates your lead even more to start training at your gym (if you respond on time).
Your lead is already ‘very interested’ in your club. Your job is to change this into ‘fully convinced’. Invite him/her to your club to show the facilities. Tell something about your programs and qualities. Take enough time to make sure you answered all the questions. And most importantly: don’t wait (too long). People are busy. Make sure that you are and remain top of mind.
We have found that using selfie-videos in your lead follow-up increases the reachability and show up rate big time!
Comment from one of our clients (where we tested this):
"Thanks to this simple selfie video in which we confirm the club-appointment with our potential fitness member, we have a huge increase in show up rate!”
Romano Morais, founder HappyBodies chain of clubs.
No professional camera equipment needed. This simple, short selfie-video can be recorded by anyone. Once recorded, all you have to do is implement it between the moment your lead enters your inbox, and the club appointment takes place. For this innovation we tested different scripts, timings and channels. For example: what platform for the video gives the best results: WhatsApp, e-mail or Facebook Messenger? Or: how long should the video be? The proven successful findings are documented in a guide for our clients.
What are you waiting for? Grab your phone and start recording!
Click and fill in this 2-Minute Quick MarketingScan, especially for fitness clubs, gyms, studios and boxes that strive to thrive!
Digital and Online Fitness Marketing that guarantees your Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.
"Month after month, a consistent number of leads!"Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
"For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"Raf Swerts, EasyFit Premium Clubs (chain Belgium)
"Stop the campaigns please! We are completely full!"Gert Bongers, GetFit35 Doetinchem (the Netherlands)
"Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
"With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"Joe Cosgrove, Fitness 35 in Galway (Ireland)
"December is usually a tough month but this time the member registrations just continue."Sanne Rooijmans, Crossfit 075 (the Netherlands)
"We found an optimal process of generating and converting the leads "Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
"A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"Klaus Heusel, Palestra Fitness in Eberbach (Germany)
"Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
"I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
"Both our sales appointment calendar and our studio are way fuller now!"Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
"Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
"The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
"We have been growing now for 55 months in a row! "Romano Morais, Healthy Fit Gym (The Netherlands)
"I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
"In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
How to Recover your Fitness Club in 90 Days (PDF) *Includes 100% discount code for the accompanying Activation Webinar! Conten...Read more
Update January 2021: The principles in this blog are used in our now 800+ fitness clubs, gyms, PT studios, and Boutique Clubs in 12 ...Read more