Posted on 12-07-2017
I guess you are familiar with the CNBC reality tv show 'The Profit', starring extreme successful entrepreneur Marcus Lemonis. This is season 2, episode 3: Pro-Fit Gym.
This episode: Pro-Fit a money losing gym turns into a profit machine
Posted on 16-05-2017
Everybody knows, that LA is fitness heaven. It may well be the city with the most fitness-oriented people.
These 10 new workouts are now taking over LA
They come in alphabetic order. And look how short and simple all the names get, that is a trend to...
Posted on 13-04-2017
Recently, IHRSA published a blog with this title: "Your Health Club Members Have Gone Digital. Why Hasn't Your Marketing Strategy?".
Great question, but I think it's the wrong question!
Wrong...? Yes, wrong because of timing. This ...
Posted on 12-04-2017
You know, some television programs really grab you.
Undercover Boss is definitely one of these tv shows that does exactly that. Did you see the show where the CEO of Retro Fitness (chain of 90 clubs) goes undercover? Well, here's your chance!
Posted on 10-02-2017
Why you want to go all in on Facebook ads campaigns?
Gary Vaynerchuk is thé social media marketing guru
You possibly have seen, read or heard about Gary Vaynerchuk's vision on fitness marketing. As a health club or gym owner, you can not afford...
Posted on 31-01-2017
Life Time Fitness is a chain of health clubs all around the United States of America and in Canada. Bahram Akradi, founder, and CEO of the company, developed a new plan for future growth. He calls it:
The next step for the future of health clubs and g...
Posted on 26-01-2017
What we see: on an international level and in the U.K. and Ireland, the fitness industry is growing. However, that growth is mainly created by the large chains and the new boutique fitness clubs. The more traditional fitnessclubs suffer more and more f...
Posted on 25-11-2016
What I found lately, is that a lot of owners and managers of independent health clubs, gyms, personal training studio, bootcamp, yoga studios have no plan... no plan!
What you miss having no plan
What you miss having no plan? Well, how about the fun,...
Posted on 06-11-2016
It is good to have someone like social marketing guru Gary Vaynerchuk discuss his vision on the fitness business industry in general.
A Personal Trainer, an online fitness guru and Gary Vaynerchuk
The concept is simple: put these 3 people in 1 room and di...
Posted on 31-10-2016
It's presidential election time 2016 in the USA! Now, we all can see that Barack Obama is a fit president. But how about other presidents?
The Ronald Reagan fitness & exercise program
Whatever you think of his mental health near the end of his pre...
Posted on 04-10-2016
In march of 2014, Gary Vaynerchuk was the keynote speaker at the IHRSA Convention. He addressed strongly: fitness & health entrepreneurs should stop! Stop marketing their fitness business like it's 1997 or 2004.
Why listen to Gary Vaynerc...
Posted on 26-09-2016
Okay, nowadays about every fitness club, gym, health club, Bootcamp, cross box, personal trainer and yoga studio has it's own website. Great! That is step 1 of 2. Because now it's time to get your website to do what it is meant to do; producing lead...
Posted on 16-08-2016
Every summer it's the same; fitness clubs and gyms suffer from a steep decrease in numbers of leads and members joining.
We found the solution to simply skip the dip
A growing number of gyms and fitness clubs, is nót experiencing tha...
Posted on 29-07-2016
What makes the Hidden Profits Marketing Formula so successful for fitness clubs and gyms in the UK and Ireland?
Don't focus on buyers!
Wouter Cornelissen, co-CEO and co-owner of Hidden Profits Marketing: 'What we see is that most advertising,...
Posted on 28-07-2016
This may be confrontational… Let’s say your fitness club is not bringing in the revenue you think it should. Would you you be open to the opinion and help of a marketing- and sales expert?
Grant Cardone, the world's #1 sales guru...
Posted on 16-02-2016
The good part of the internet is that you can come across a lot of inspiration for your marketing ‘for free’.
Copying, typos included
Aernout Leezenberg, CEO Hidden Profits Marketing: ‘Many fitness entrepreneurs that use DIY-marketing ar...
Posted on 16-02-2016
‘Can I have your attention for a moment? 8 seconds, tops!’
An 8-second attention span
We’re not looking to offend anyone, but you have an attention span shorter than a gold fish! At least, that’s what the Microsoft study shows. It ...
Posted on 16-02-2016
The Dutch fitness market is growing. But for many, many independent entrepreneurs with a gym or fitness centre, these are very difficult times.
Record number of fitness leads, month after month in 2015
Completely contrary to current trends, over 220 ...