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Digital Fitness Marketing Lesson 1
In this series of Digital Fitness Marketing Lessons, we share our strategies, experiences, and insights on marketing any fitness club, yoga studio, gym or cross box. Why you want to learn what we teach in our Free Fitness Marketing Lessons series Eve...
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It's 2018. And maybe this is not totally new. Maybe we could have forecasted it. But seeing all predictions about the overweight and obesity epidemic come true is a shock. Everybody knows the biggest health epidemic is 'being overweight' There...
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I guess you are familiar with the CNBC reality tv show 'The Profit', starring extreme successful entrepreneur Marcus Lemonis. This is season 2, episode 3: Pro-Fit Gym. This episode: Pro-Fit a money losing gym turns into a profit machine Maybe...
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Everybody knows, that LA is fitness heaven. It may well be the city with the most fitness-oriented people. These 10 new workouts are now taking over LA They come in alphabetic order. And look how short and simple all the names get, that is a trend to...
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Recently, IHRSA published a blog with this title: "Your Health Club Members Have Gone Digital. Why Hasn't Your Marketing Strategy?". Great question, but I think it's the wrong question! Wrong...? Yes, wrong because of timing. This ...
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Some television series really grab you. Undercover Boss is definitely one of these tv shows that do exactly that. Did you see the show where the CEO of Retro Fitness (chain of 90 clubs) goes undercover? Well, here's your chance! Watch the Underco...
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This is why you want to go all in on Facebook ads campaigns! Gary Vaynerchuk is thé social media marketing guru You possibly have seen, read or heard about Gary Vaynerchuk's vision on fitness marketing. As a health club or gym owner, you can no...
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Life Time Fitness is a chain of health clubs all around the United States of America and in Canada. Bahram Akradi, founder, and CEO of the company, developed a new plan for future growth. He calls it: The next step for the future of health clubs and g...
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What we see: on an international level and in the U.K. and Ireland, the fitness industry is growing. However, that growth is mainly created by the large chains and the new boutique fitness clubs. The more traditional fitnessclubs suffer more and more f...
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What I found lately, is that a lot of owners and managers of independent health clubs, gyms, personal training studio, bootcamp, yoga studios have no plan... no plan! What you miss having no plan What you miss having no plan? Well, how about the fun,...
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It is good to have someone like social marketing guru Gary Vaynerchuk discuss his vision on the fitness business industry in general. A Personal Trainer, an online fitness guru, and the Gary Vaynerchuk The concept is simple: put these 3 people in 1 r...
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Update January 2018: White House doctor: President Trump is mentally fit. But he should hit the gym and follow a low in fat and low in carbohydrate diet! ORIGINAL BLOG POST: It's presidential election time 2016 in the USA! ...
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In March of 2014, Gary Vaynerchuk was the keynote speaker at the IHRSA Convention. He addressed strongly: fitness & health entrepreneurs should stop! Stop marketing their fitness business like it's 1997 or 2004. Why listen to Gary Vaynerc...
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"Okay, nowadays about every fitness club, gym, health club, cross box, personal trainer, and yoga studio has its own website. Great! That is step 1 of 2. Because now it's time to get your website to do what it is meant to do; producing leads a...
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Every summer it's the same; fitness clubs and gyms suffer from a steep decrease in numbers of leads and members joining. We found the solution to simply skip the dip A growing number of gyms and fitness clubs, is nót experiencing tha...
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UPDATE DECEMBER 2017: OUR FITNESS MARKETING BENCHMARK GREW FROM 230 STUDIOS IN 4 COUNTRIES IN 2016 TO 500+ IN 8 COUNTRIES IN 2017 What makes the Hidden Profits Marketing 'Growth Formula' so successful for fitness clubs, gyms, personal training - an...
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This may be confrontational… Let’s say your fitness club is not bringing in the revenue you think it should. Would you you be open to the opinion and help of a marketing- and sales expert? Grant Cardone, the world's #1 sales guru...
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The good part of the internet is that you can come across a lot of inspiration for your marketing ‘for free’. Copying, typos included...! Aernout Leezenberg, CEO Hidden Profits Marketing: ‘Many fitness entrepreneurs that use DIY-marketin...
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‘Can I have your attention for a moment? 8 seconds, tops!’ An 8-second attention span, shorter than a gold-fish! We’re not looking to offend anyone, but you have an attention span shorter than a gold-fish! At least, that’s what thi...
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The Dutch fitness market is growing. But for many, many independent entrepreneurs with a gym or fitness centre, these are very difficult times. Record number of fitness leads, month after month in 2015 Completely contrary to current trends, over 220 ...
Read more"Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."
Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)"I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great."
Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)"For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"
Raf Swerts, EasyFit Premium Clubs (chain Belgium & the Netherlands)"In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"
Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)Digital Fitness Marketing Lesson 1
In this series of Digital Fitness Marketing Lessons, we share our strategies, experiences, and insights on marketing any fitness club, yo...
Read moreIt's 2018. And maybe this is not totally new. Maybe we could have forecasted it. But seeing all predictions about the overweight and ...
Read more