Posted on 29-07-2016
Update May 2020:
The principles in this blog are used in our now 850+ fitness clubs, gyms, PT studios and Boutique Clubs in 12 countries a.o. United States of America, Canada, the UK, Ireland, and more.
Only 3% of your target audience is ...
Posted on 26-03-2020
In the current situation, gyms, studios, and clubs have to close down temporarily, people are advised to stay at home, so the question (also for us) is:
How can we still run our business?
One of the toughest things and main worries is how to get...
Posted on 19-03-2020
In tough times like these, creative entrepreneurship wins hearts. And many likes, shares. And we are sure this entrepreneurial fitness trainer will always find a way to thrive. Even when times are tough #inspiring
Update: 17,210 views, 678 likes/hea...
Posted on 17-03-2020
The COVID-19 Corona virus is out there, and here to stay for the upcoming period. Nobody can ignore that. It’s a serious problem for the world. Both private as business related. In many countries the latest regulations are now also specifically impact...
Posted on 01-03-2020
In a lawsuit that was started in 2017 by CrossFit Inc. from Scotts Valley in California (USA) there was an interesting court ruling on 19 February 2020:
The name 'Cross Box' is not violating the trademark of CrossFit in the way it's...
Posted on 22-02-2020
Every fitness industry development and trend comes in waves. After the 1st wave, it's time for the 2nd wave, the Dutch Wave.
Global boutique fitness trendsetters from the land of Anna Frank, wooden shoes and 'coffee' shops
Posted on 02-02-2020
Have you too heard some people say "Everybody's leaving Facebook!"? Forget them, they just got stuck in the past.
Facebook's number of Daily Active Users is growing
That number grows continually in every part of the world! Just ...
Posted on 13-12-2019
Free Fitness Marketing Handbook 2020 (PDF download)
Exclusively for management and owners of gyms, studios, and clubs in the fitness industry in Canada, the United States of America, the United Kingdom, Ireland and the like.
In this handboo...
Posted on 21-09-2019
Fitnation is thé end-of-year Fitness Business Conference in Amsterdam on 4 October 2019. Hidden Profits Marketing will be presenting:
Join our workshop: "How to Win the Marketing Battle in the 2020 Decade"
If you keep running you...
Posted on 14-05-2019
Owning a (part of a) fitness business seems to become more and more appealing to celebrities worldwide. With the increasing consumer spending on wellness, it's not a bad idea either.
Influence of celebrities on the fitness market
Check out how cel...
Posted on 13-05-2019
Everyone is online. Both on desktop and mobile phone. And: almost everyone has a Facebook page.
How old is your Facebook Business page for your club/studio/gym?
The option for a Facebook page for your business has been here for about 10 years now...
Posted on 03-05-2019
'Fitness' is a very popular and wordwide used search term on Google. But did you know that the search term 'yoga' is slowly catching up, and even seems to become more popular than fitness? A huge chance in Google if you have a yoga...
Posted on 09-04-2019
Want better results with Google Ads? Our innovation team tested a remarketing technique for Google Ads that showed an increase in clicks between 50.9% and 80.8%!
The magic word for your fitness Google Ads: relevance
The remarketing technique we recent...
Posted on 07-04-2019
Of course, as founder of an internationally operating fitness marketing agency (currently around 50 full-time staff) I attended the EHFF 2019 one day in advance of FIBO in Cologne, Germany.
This year's theme: Marketing and Sales in the...
Posted on 02-04-2019
Using scarcity in your fitness marketing is a smart technique to add more value to your product or service and to activate your potential fitness leads to make a (purchase)decision.
Examples of scarcity marketing
"Last day", "only ...
Posted on 26-03-2019
You already know the 'regular' short Facebook ads to win members for fitness clubs, PT studios, CrossFit boxes etc. Now we tested a new way to set up a Facebook advertisement: ads with simply much more text.
Facebook advertising for fitness clubs...
Posted on 21-03-2019
We’ve been using Google Ads (previously Adwords) for lead generation for our clients since 2009.
New insights = new Google ad strategy
We found promising results using Google Responsive Search Ads. This technique cannot really be called an ...
Posted on 20-03-2019
UK Fitness industry now worth around £ 5 billion!
The UK health and fitness sector is an established, long-standing market. It has doubled in size since the year 2000. The market combined valuation is currently around...
Posted on 13-03-2019
There are 2 ways to grow the member base of your gym, health club or studio:
Generate more new fitness members
Retain the members that you have
Video: Paul Bedford interviewed by Escape Fitness' Matthew Januszek
Just click, listen and le...
Posted on 12-03-2019
Facebook video-advertising has a new feature: remarketing people that watched (a part of) your Facebook video-ad. Tests of our innovation team show that this technique increases the conversation rate with 41.3%!
What is remarketing?
You may have heard...
Posted on 26-02-2019
Having a hard time getting online fitness leads to visit your club?
We discovered that using video in your lead follow-up results in better reachability and show-up rate of your leads!
#1 Struggle with online fitness leads
Filling in your onli...
Posted on 20-02-2019
Jason Westlake, Oxygen Yoga & Fitness, Chilliwack (Canada)
"The best thing about the Facebook & Instagram Ad campaigns by Hidden Profits is the consistency. Every month we see at least 100 new leads. Profits are higher, more stable...
Posted on 19-02-2019
Are you already using Social Proof in your fitness marketing strategy? This strong online persuasion technique is very easy to implement. And: it’s free!
Question: What makes people buy?
Imagine: you want to buy a new book. Online. You go to a w...
Posted on 11-02-2019
Are you one of the smart entrepreneurs that advertises on Facebook and Instagram to get more fitness leads? Then you know that social advertising is a great way to reach the right target group. But do you also know:
How to get people to actually click on...
Posted on 08-02-2019
In 2019 we celebrate 10 years of Official Google Ad Partner!
Everyone knows Google Ads (the official new name for Google Adwords). This blog is about the additional techniques we use to generate more leads through Google Adwords, without simply incr...
Posted on 22-01-2019
Yes, you are reading this correctly: 3,125 different advertisement sets. Automatically tested by our tool. For every club, each month, ongoing! This applies to both Facebook & Instagram Ad Campaigns.
Optimizing ads: from 3 times a week to a cont...
Posted on 24-12-2018
Are you involved in (fitness)marketing? You should work with this AIDA model..
Posted on 18-12-2018
Spend less time on marketing, still get great marketing results..
Posted on 18-12-2018
Wouldn't you love an assistant that immediately responds to all incoming leads..
Posted on 17-12-2018
Before you know it, your leads will use their voice to look up your gym...
Posted on 14-12-2018
Do you want more members, more locations or a bigger space for your fitness, Boutique Club or PT studio in 2019?
Learn from the best when it comes to scaling up your fitness business
Watch this 21:30 minute video full of lessons and insights from...
Posted on 07-11-2018
The number 1 goal for each and every fitness club, yoga studio, personal trainer, gym, CrossFit box is ... to make money while helping as many people as possible start and maintain a healthy lifestyle. Both diabetes and obesity are threats and opportun...
Posted on 09-09-2018
Is your club, gym or studio ready to grab the new Mega Trend?
Fitness Tech is taking over the Fitness Industry!
Like you can read in this short LinkedIn Blog, tech is the worldwide Mega Trend in the Fitness Industry. Think of automation of proces...
Posted on 23-08-2018
Instagram has over 1 Billion Users worldwide. This is a results overview of our renewed Instagram Advertising strategy; Insta Ads for fitness, pt, boutique and yoga clubs.
We have been generating gym leads on Instagram ever since 2015
Posted on 16-06-2018
Before you read the tips:
These are the marketing tips from the experience of your potential new gym or fitness, PT, boutique club members!
Tip 1 - If you want me to see you, why are you not here with me?
Of course, as a gym owner or manager, yo...
Posted on 03-03-2018
In this series of Digital Fitness Marketing Lessons, we share our strategies, experiences, and insights on marketing any fitness club, yoga studio, gym or cross box.
Why you want to learn what we teach in our Free Fitness Marketing Lessons series
Posted on 12-02-2018
It's 2018. And maybe this is not totally new. Maybe we could have forecasted it. But seeing all predictions about the overweight and obesity epidemic come true is a shock.
Everybody knows the biggest health epidemic is 'being overweight'
Posted on 12-07-2017
I guess you are familiar with the CNBC reality tv show 'The Profit', starring extreme successful entrepreneur Marcus Lemonis. This is season 2, episode 3: Pro-Fit Gym.
This episode: Pro-Fit a money losing gym turns into a profit machine
Posted on 16-05-2017
Everybody knows, that LA is fitness heaven. It may well be the city with the most fitness-oriented people.
These 10 new workouts are now taking over LA
They come in alphabetic order. And look how short and simple all the names get, that is a trend to...
Posted on 13-04-2017
Recently, IHRSA published a blog with this title: "Your Health Club Members Have Gone Digital. Why Hasn't Your Marketing Strategy?".
Great question, but I think it's the wrong question!
Wrong...? Yes, wrong because of timing. This ...
Posted on 12-04-2017
Some television series really grab you. Undercover Boss is definitely one of these tv shows that do exactly that.
Did you see the show where the CEO of Retro Fitness (chain of 90 clubs) goes undercover? Well, here's your chance!
Watch the Underco...
Posted on 10-02-2017
This is why you want to go all in on Facebook ads campaigns!
Gary Vaynerchuk is thé social media marketing guru
You possibly have seen, read or heard about Gary Vaynerchuk's vision on fitness marketing. As a health club or gym owner, you can no...
Posted on 31-01-2017
Life Time Fitness is a chain of health clubs all around the United States of America and in Canada. Bahram Akradi, founder, and CEO of the company, developed a new plan for future growth. He calls it:
The next step for the future of health clubs and g...
Posted on 26-01-2017
What we see: on an international level and in the U.K. and Ireland, the fitness industry is growing. However, that growth is mainly created by the large chains and the new boutique fitness clubs. The more traditional fitnessclubs suffer more and more f...
Posted on 25-11-2016
What I found lately, is that a lot of owners and managers of independent health clubs, gyms, personal training studio, bootcamp, yoga studios have no plan... no plan!
What you miss having no plan
What you miss having no plan? Well, how about the fun,...
Posted on 06-11-2016
It is good to have someone like social marketing guru Gary Vaynerchuk discuss his vision on the fitness business industry in general.
A Personal Trainer, an online fitness guru, and the Gary Vaynerchuk
The concept is simple: put these 3 people in 1 r...
Posted on 31-10-2016
Update January 2018:
White House doctor: President Trump is mentally fit. But he should hit the gym and follow a low in fat and low in carbohydrate diet!
ORIGINAL BLOG POST:
It's presidential election time 2016 in...
Posted on 04-10-2016
In March of 2014, Gary Vaynerchuk was the keynote speaker at the IHRSA Convention. He addressed strongly: fitness & health entrepreneurs should stop! Stop marketing their fitness business like it's 1997 or 2004.
Why listen to Gary Vayne...
Posted on 26-09-2016
"Okay, nowadays about every fitness club, gym, health club, cross box, personal trainer, and yoga studio has its own website. Great! That is step 1 of 2. Because now it's time to get your website to do what it is meant to do; producing leads a...
Posted on 16-08-2016
Every summer it's the same story in fitness clubs and gyms all over America, Canada, the United Kingdom, Ireland, Australia, New Zealand and more countries. Clubs suffer from a steep decrease in numbers of leads and members joining, the traditional...
Posted on 28-07-2016
This may be confrontational… Let’s say your fitness club is not bringing in the revenue you think it should. Would you you be open to the opinion and help of a marketing- and sales expert?
Grant Cardone, the world's #1 sales guru...
Posted on 16-02-2016
The good part of the internet is that you can come across a lot of inspiration for your marketing ‘for free’.
Copying, typos included...!
Aernout Leezenberg, CEO Hidden Profits Marketing: ‘Many fitness entrepreneurs that use DIY-marketin...
Posted on 16-02-2016
‘Can I have your attention for a moment? 8 seconds, tops!’
An 8-second attention span, shorter than a gold-fish!
We’re not looking to offend anyone, but you have an attention span shorter than a gold-fish! At least, that’s what thi...
Posted on 16-02-2016
The Dutch fitness market is growing. But for many, many independent entrepreneurs with a gym or fitness centre, these are very difficult times.
Record number of fitness leads, month after month in 2015
Completely contrary to current trends, over 220 ...