Posted on 03-03-2018
In this series of Digital Fitness Marketing Lessons, we share our strategies, experiences, and insights on marketing any fitness club, yoga studio, gym or cross box.
Why you want to learn what we teach in our Free Fitness Marketing Lessons series
Posted on 12-02-2018
It's 2018. And maybe this is not totally new. Maybe we could have forecasted it. But seeing all predictions about the overweight and obesity epidemic come true is a shock.
Everybody knows the biggest health epidemic is 'being overweight'
Posted on 12-07-2017
I guess you are familiar with the CNBC reality tv show 'The Profit', starring extreme successful entrepreneur Marcus Lemonis. This is season 2, episode 3: Pro-Fit Gym.
This episode: Pro-Fit a money losing gym turns into a profit machine
Posted on 16-05-2017
Everybody knows, that LA is fitness heaven. It may well be the city with the most fitness-oriented people.
These 10 new workouts are now taking over LA
They come in alphabetic order. And look how short and simple all the names get, that is a trend to...
Posted on 13-04-2017
Recently, IHRSA published a blog with this title: "Your Health Club Members Have Gone Digital. Why Hasn't Your Marketing Strategy?".
Great question, but I think it's the wrong question!
Wrong...? Yes, wrong because of timing. This ...
Posted on 12-04-2017
Some television series really grab you. Undercover Boss is definitely one of these tv shows that do exactly that.
Did you see the show where the CEO of Retro Fitness (chain of 90 clubs) goes undercover? Well, here's your chance!
Watch the Underco...
Posted on 10-02-2017
This is why you want to go all in on Facebook ads campaigns!
Gary Vaynerchuk is thé social media marketing guru
You possibly have seen, read or heard about Gary Vaynerchuk's vision on fitness marketing. As a health club or gym owner, you can no...
Posted on 31-01-2017
Life Time Fitness is a chain of health clubs all around the United States of America and in Canada. Bahram Akradi, founder, and CEO of the company, developed a new plan for future growth. He calls it:
The next step for the future of health clubs and g...
Posted on 26-01-2017
What we see: on an international level and in the U.K. and Ireland, the fitness industry is growing. However, that growth is mainly created by the large chains and the new boutique fitness clubs. The more traditional fitnessclubs suffer more and more f...
Posted on 25-11-2016
What I found lately, is that a lot of owners and managers of independent health clubs, gyms, personal training studio, bootcamp, yoga studios have no plan... no plan!
What you miss having no plan
What you miss having no plan? Well, how about the fun,...
Posted on 06-11-2016
It is good to have someone like social marketing guru Gary Vaynerchuk discuss his vision on the fitness business industry in general.
A Personal Trainer, an online fitness guru, and the Gary Vaynerchuk
The concept is simple: put these 3 people in 1 r...
Posted on 31-10-2016
Update January 2018:
White House doctor: President Trump is mentally fit. But he should hit the gym and follow a low in fat and low in carbohydrate diet!
ORIGINAL BLOG POST:
It's presidential election time 2016 in the USA! ...
Posted on 04-10-2016
In March of 2014, Gary Vaynerchuk was the keynote speaker at the IHRSA Convention. He addressed strongly: fitness & health entrepreneurs should stop! Stop marketing their fitness business like it's 1997 or 2004.
Why listen to Gary Vaynerc...
Posted on 26-09-2016
"Okay, nowadays about every fitness club, gym, health club, cross box, personal trainer, and yoga studio has its own website. Great! That is step 1 of 2. Because now it's time to get your website to do what it is meant to do; producing leads a...
Posted on 16-08-2016
Every summer it's the same; fitness clubs and gyms suffer from a steep decrease in numbers of leads and members joining.
We found the solution to simply skip the dip
A growing number of gyms and fitness clubs, is nót experiencing tha...
Posted on 29-07-2016
UPDATE DECEMBER 2017:
OUR FITNESS MARKETING BENCHMARK GREW FROM 230 STUDIOS IN 4 COUNTRIES IN 2016 TO 500+ IN 8 COUNTRIES IN 2017
What makes the Hidden Profits Marketing 'Growth Formula' so successful for fitness clubs, gyms, personal training - an...
Posted on 28-07-2016
This may be confrontational… Let’s say your fitness club is not bringing in the revenue you think it should. Would you you be open to the opinion and help of a marketing- and sales expert?
Grant Cardone, the world's #1 sales guru...
Posted on 16-02-2016
The good part of the internet is that you can come across a lot of inspiration for your marketing ‘for free’.
Copying, typos included...!
Aernout Leezenberg, CEO Hidden Profits Marketing: ‘Many fitness entrepreneurs that use DIY-marketin...
Posted on 16-02-2016
‘Can I have your attention for a moment? 8 seconds, tops!’
An 8-second attention span, shorter than a gold-fish!
We’re not looking to offend anyone, but you have an attention span shorter than a gold-fish! At least, that’s what thi...
Posted on 16-02-2016
The Dutch fitness market is growing. But for many, many independent entrepreneurs with a gym or fitness centre, these are very difficult times.
Record number of fitness leads, month after month in 2015
Completely contrary to current trends, over 220 ...