In 8 weeks: an automated stream of leads, members, appointments and phone call without discounting! - Hidden Profits Marketing GrowthFormula


The 3 stages of the Hidden Profits Marketing GrowthFormula:


1 - Foundation: a complete marketing funnel

We set up a complete Custom Marketing Funnel for your club or studio! A funnel that delivers confirmed appointments at your studio. The funnel consists of:

  • Website - A new lead converting website with focus on mobile users (80% visits your website on a smartphone or tablet). You determine the appearance and corporate identity, we take care of everything that has to do with recruitment of new members. For this, we use a whole range of connected and optimally tested conversion and neuromarketing techniques. Your website will automatically receive technical updates. And is therefore always equipped with the latest (conversion) techniques and innovations.
  • Search - To reach the actively searching group of potential members, we use ongoing member-recruiting Google and Bing advertisements. This strategy provides a stable basis for agreements with highly motivated new members
  • Social media - In order to also reach the large group of people who are not currently actively looking for fitness, we use the ideal mix of ready-made and 100% customized Facebook and Instagram campaigns. We focus on all target groups that lead to growth: both new members, existing members, former members, and former leads. The point of departure is 6 consecutive campaigns per year, to be adjusted in consultation and tailored to the result. To be completed on request with synchronous campaigns for extra activities, lessons, products and so on

To guarantee your results, we test, measure and innovate continuously. Also to keep your advertising costs as low as possible. Everything in close collaboration with Facebook, Google, Bing. And of course we report the results every month and we discuss the points for improvement with you. All this with your personal marketing mentor and the surrounding team of fitness marketing specialists.

We guarantee: a continuous stream of leads and members!

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2 - Automation: Appointments & LeadConnect

Suppose you are already satisfied with the number of leads, but you would like to get 2 to 3 times more appointments and registrations from them? This marketing automation (= automatically working marketing resources) is the solution! In the past ... in the past, marketing agencies only generated leads. Thanks to our marketing automation, that is completely outdated. As soon as a person shows interest via the Marketing Funnel from phase 1, a three-stage rocket automatically starts, whereby:

  1. This lead itself books an appointment online, receives confirmation and reminder by SMS and e-mail for optimal turnout opportunity
  2. All leads trigger our unique LeadConnect system: LeadConnect is like a virtual assistant that calls you and connects you to the lead within 2 minutes! To make an appointment in person so that an average of 83% of those interested are immediately reached! Extremely successful and time-efficient
  3. Automatic retargeting of website visitors who have not yet responded via Facebook campaigns, among other things, so that some of them still like to make an appointment

This way, the Growth Formula facilitates the merger between marketing and sales. This way, the traditional bottleneck is completely removed. And the sales result gets a lasting boost!

We guarantee: appointments booked online and the virtual assistant that connects you with the lead within 2 minutes, 100% automated!

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3 - Optimization: Exclusive Coaching & Support Program

In business life, only one thing is important: stable and constant growth. Only then will you have a growing number of satisfied customers/members, will you deliver the right quality and will you be able to do business in a relaxed manner. No stressful peaks and emotional troughs, but stable constant growth. That is why we facilitate you both individually and collectively in this growth.

  • It starts with the monthly introduction webinar that we provide for all new clients; ready for optimal collaboration and a flying start. followed by a webinar to optimally benefit from the speed of LeadConnect
  • With the monthly reports we jointly focus on the optimal result, the growth and development of the growth curve; both the number and quality of the leads, and the conversion to paying and satisfied members
  • Together with your own Client Success Manager, you will periodically discuss the results, the return on your marketing investment, striking data and action points for both us and you

Our formula currently works for 850 fitness studios in 12 countries. So you can be confident that Hidden Profits Marketing will take care of the job of a constant stream of confirmed sales agreements.

We guarantee: we facilitate you and your team with the knowledge and insights to enroll the maximum amount of leads as paying members


Time to make the Marketing Switch for your gym or fitness studio too!

More information?

Hidden Profits Marketing, a growing team of fitness marketing experts that supports owners and management of fitness studios, clubs and gyms in The USA, Canada, The UK, Ireland and beyond to build a thriving business by providing an automated stream of new members and leads 24/7.


  • "Hidden Profits Marketing is the only company that delivered true lead to revenues"

    Benjamin Peker, Retro Fitness Brooklyn, New York
  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)
  • "With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"

    Joe Cosgrove, Fitness 35 in Galway (Ireland)
  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium)
  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
  • "My 2 Health clubs in London and in Horsham are generating more leads and clients then ever before! "

    Stuart Davis, My35 in Horsham & Life3 in London
  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)
  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)
  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
  • "Within 21 days, we signed up 36 new long-term members for our┬áPersonal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)
  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
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