The Hidden Profits Marketing Formula for an ongoing stream of fitness leads

The Hidden Profits Marketing Formula in 3 steps:

1 – A constantly leads-generating website

The focal point of the formula is the website; the complete marketing- and sales funnel, where new clients decide whether or not to contact your fitness club. Especially for your sports centre, Hidden Profits Marketing starts with an investment in a free leads-generating responsive website. Perfect for desktop, laptop, tablet and mobile phone. All lead generators, commercial content and conversion techniques are continuously being optimized by your personal Online Fitness Marketer. Includes A/B testing and monthly reports. 

2 – More purchase-oriented website visitors

New customers don’t spontaneously appear. You have to recruit them. By being visible in all important online channels in the most effective way possible. With the right message. At the right time. Hidden Profits Marketing provides more purchase-oriented website visitors through the most important of today’s channels. At the moment: Google (both free and paid), Bing, Facebook and Instagram. Includes advanced remarketing and focus group targeting techniques. 

3 – Bi-monthly customer recruitment campaigns 

The Hidden Profits Marketing Formula contains customer recruitment campaigns. A new themed campaign every 2 months, without additional costs. A unique touch: the themed campaigns are not centered around discounts. But on delivering added value! Among other things, the themed campaigns consist of social media ads, special leads-generating landing page, pop-up leadbox technique, retargeting technique, A/B tests and complete ad campaigns. 

The Hidden Profits Marketing Formula already works for 750+ fitness centres in USA, Canada, New Zeeland, the United Kingdom, the Netherlands, Ireland, Belgium, Germany, Austria, Italy and Switzerland. You can trust us, to do the job of generating a steady stream of online fitness leads for you.



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  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium)
  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)
  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
  • "With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"

    Joe Cosgrove, Fitness 35 in Galway (Ireland)
  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)
  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)
  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
  • "Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)
  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
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