The Hidden Profits Marketing Formula for an ongoing stream of fitness leads, appointments and lead phone calls
The 3 phases of the Hidden Profits Marketing Growth Formula:
1 - Foundation: a complete marketing funnel
We set up a complete Custom Marketing Funnel for your club or studio! A funnel that delivers confirmed appointments at your studio. The funnel consists of:
- A new lead converting website with focus on mobile users (80% visits your website on a smartphone or tablet). You determine the appearance and corporate identity, we take care of everything that has to do with recruitment of new members. For this, we use a whole range of connected and optimally tested conversion and neuromarketing techniques. Your website will automatically receive technical updates. And is therefore always equipped with the latest (conversion) techniques and innovations.
- To reach the actively searching group of potential members, we use ongoing member-recruiting Google and Bing advertisements. This strategy provides a stable basis for agreements with highly motivated new members
- In order to also reach the large group of people who are not currently actively looking for fitness, we use the ideal mix of ready-made and 100% customized Facebook and Instagram campaigns. We focus on all target groups that lead to growth: both new members, existing members, former members, and former leads. The point of departure is 6 consecutive campaigns per year, to be adjusted in consultation and tailored to the result. To be completed on request with synchronous campaigns for extra activities, lessons, products and so on
To guarantee your results, we test, measure and innovate continuously. Also to keep your advertising costs as low as possible. Everything in close collaboration with Facebook, Google, Bing. And of course we report the results every month and we discuss the points for improvement with you. All this with your personal marketing mentor and the surrounding team of fitness marketing specialists. Click for more info and/or a free consultation.
We guarantee that.
2 - Automation: Appointments & LeadConnect
Suppose you are already satisfied with the number of leads, but you would like to get 2 to 3 times more appointments and registrations from them? This marketing automation (= automatically working marketing resources) is the solution! In the past ... in the past, marketing agencies only generated leads. Thanks to our marketing automation, that is completely outdated. As soon as a person shows interest via the Marketing Funnel from phase 1, a three-stage rocket automatically starts, whereby:
- This lead itself books an appointment online, receives confirmation and reminder by SMS and e-mail for optimal turnout opportunity
- All leads trigger our unique LeadConnect system: LeadConnect is like a virtual assistant that calls you and connects you to the lead within 2 minutes! To make an appointment in person so that an average of 83% of those interested are immediately reached! Extremely successful and time-efficient
- Automatic retargeting of website visitors who have not yet responded via Facebook campaigns, among other things, so that some of them still like to make an appointment
This way, the Growth Formula facilitates the merger between marketing and sales. This way, the traditional bottleneck is completely removed. And the sales result gets a lasting boost! Click for more info and/or a free consultation.
We guarantee that.
3 - Optimization: Exclusive Coaching & Support Program
In business life, only one thing is important: stable and constant growth. Only then will you have a growing number of satisfied customers/members, will you deliver the right quality and will you be able to do business in a relaxed manner. No stressful peaks and emotional troughs, but stable constant growth. That is why we facilitate you both individually and collectively in this growth.
- It starts with the monthly introduction webinar that we provide for all new clients; ready for optimal collaboration and a flying start. followed by a webinar to optimally benefit from the speed of LeadConnect
- With the monthly reports we jointly focus on the optimal result, the growth and development of the growth curve; both the number and quality of the leads, and the conversion to paying and satisfied members
- You and your entire team receive complete insights through our online Fitness Marketing Academy (now available in English too!) about 1) everything we do for you and 2) how you can turn a lead or appointment into a paying customer!
Our formula currently works for 700 fitness centers in 11 countries. So you can be confident that Hidden Profits Marketing will take care of the job of a constant stream of confirmed sales agreements.
We guarantee that.
Want to find out how this Growth Formula could be generating new members for your studio or club?
Just fill in your details in this form and click 'Send'! We'll reach out to you within one day.
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