2015 as a fitness marketing year in numbers

Posted on 16-02-2016

The Dutch fitness market is growing. But for many, many independent entrepreneurs with a gym or fitness centre, these are very difficult times.

Record number of fitness leads, month after month in 2015

Completely contrary to current trends, over 220 fitness centres in the Netherlands, Belgium, England and Ireland (with more countries to follow) are experiencing the power of the Hidden Profits Marketing Formula. By using a simple concept (the right website + many hundreds of extra visitors a month through search engines and social media + bi-monthly campaigns), they experienced record month after record month in 2015. The concept is simple; the strategies used, the techniques and the optimisation processes behind it are pure rocket science. 

2015’s Annual figures in online fitness marketing

This is 2015 in numbers. The focus is on leads demonstrably generated through club websites. Reactions through the phone, walk-ins, and e-mail with information requests were not counted. N.B., these are only totals and averages, as achieved for Hidden Profits’ regular customers. There is no such thing as the average sports centre, and individual numbers will vary as a result, both up and down. However, the averages do provide a good picture of what is possible.

  • Total number of fitness leads generated: 146,515
  • Average number of fitness centres per month: 154
  • Average number of leads per fitness centre: 951
  • Average growth in number of leads per fitness centre: 131%
  • Number of fitness centres (temporarily) at capacity: 30!
  • Remarkably, almost all leads were generated without giving away discounts or free months!

The number one resource for an independent fitness entrepreneur?

Let’s be honest: a new treadmill, or simply new equipment, will not help you get hundreds of new members. And become healthily profitable again. It’s all about a complete strategy. In 2015, the Hidden Profits Marketing Formula has proven to be the number one resource for dozens of fitness entrepreneurs. For even more entrepreneurs in 2016, in both the Netherlands and Belgium, as well as other countries. In January alone, 11 of our clients asked to temporarily suspend their campaigns due to ‘excess applications’. 

If you’re open to it, receive your Free Fitness Marketing Tips from the experts! N.B.: for fitness entrepreneurs only!

 

Author: Aernout Leezenberg

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  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)
  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium & the Netherlands)
  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
  • "Within 21 days, we signed up 36 new long-term members for our┬áPersonal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)
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    Klaus Heusel, Palestra Fitness in Eberbach (Germany)
  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
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