Posted on 18-12-2018
For successful marketing you need to focus on the right things. However, with marketing changing all the time, this can be quite a challenge.
It’s easy. Just follow the trends 24/7, test with new online marketing features, visit many marketing-innovation events and talk to even more marketing professionals about it… But wait... Do you have time for that? Probably not. Luckily our Hidden Profits Marketing innovation team does! Buzzing with knowledge of the latests trends in fitness marketing, they share 3 trends that cannot be ignored in your marketing strategy for 2019. In this blog we share trend #2:
As you know, new incoming leads need to be picked up A.S.A.P. The sooner you contact them, the better. However, things like sleeping, eating and other not-work related things also need to be done. So how can you still ensure that quick response?
You may have spoken to a chatbot yourself before. Like one from the big telecom companies. They usually start with a chatbot service, before they connect you to a real person. Chatbots react within seconds, regardless of the time of the day. Just feed them with the answers to your frequently asked questions, and they will get smarter and smarter just by talking to your gym website visitors. Can it get any better?!
That of course depends on the chatbot you'd like to use. Apart from the techniques, we found some inspiration on what to feed your chatbot with. Given the 2018 State of Chatbots Report, these are the benefits people would expect to enjoy using a chatbot:
We are testing chatbots on some of our clients websites right now and finding some great results already...
You know that succesfull gym marketing can cost some time. Trend #3 is about a smart way to set up your fitness marketing, so you will actually have time left! The blog with trend #3 will be posted next week. Be the first one to know and join us in the Marketing Fitness & Health Facebook group.
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Update May 2020: The principles in this blog are used in our now 850+ fitness clubs, gyms, PT studios and Boutique Clubs in 12 coun...Read more
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