Posted on 16-02-2016
The good part of the internet is that you can come across a lot of inspiration for your marketing ‘for free’.
Copying, typos included...!
Aernout Leezenberg, CEO Hidden Profits Marketing: ‘Many fitness entrepreneurs that use DIY-marketin...
Posted on 16-08-2016
Every summer it's the same story in fitness clubs and gyms all over America, Canada, the United Kingdom, Ireland, Australia, New Zealand and more countries. Clubs suffer from a steep decrease in numbers of leads and members joining, the traditional...
Posted on 25-11-2016
What I found lately, is that a lot of owners and managers of independent health clubs, gyms, personal training studio, bootcamp, yoga studios have no plan... no plan!
What you miss having no plan
What you miss having no plan? Well, how about the fun,...
Posted on 31-01-2017
Life Time Fitness is a chain of health clubs all around the United States of America and in Canada. Bahram Akradi, founder, and CEO of the company, developed a new plan for future growth. He calls it:
The next step for the future of health clubs and g...
Posted on 16-05-2017
Everybody knows, that LA is fitness heaven. It may well be the city with the most fitness-oriented people.
These 10 new workouts are now taking over LA
They come in alphabetic order. And look how short and simple all the names get, that is a trend to...
Posted on 16-11-2017
Ever since the inception in 2004, we developed and launched successfully many innovating marketing strategies, creative concepts, and technical innovations in the field of digital fitness and gym marketing. Let's go on a journey and see what top 5 lesso...
Posted on 12-02-2018
It's 2018. And maybe this is not totally new. Maybe we could have forecasted it. But seeing all predictions about the overweight and obesity epidemic come true is a shock.
Everybody knows the biggest health epidemic is 'being overweight'
Posted on 16-06-2018
Before you read the tips:
These are the marketing tips from the experience of your potential new gym or fitness, PT, boutique club members!
Tip 1 - If you want me to see you, why are you not here with me?
Of course, as a gym owner or manager, yo...
Posted on 09-09-2018
Is your club, gym or studio ready to grab the new Mega Trend?
Fitness Tech is taking over the Fitness Industry!
Like you can read in this short LinkedIn Blog, tech is the worldwide Mega Trend in the Fitness Industry. Think of automation of proces...
Posted on 07-11-2018
The number 1 goal for each and every fitness club, yoga studio, personal trainer, gym, CrossFit box is ... to make money while helping as many people as possible start and maintain a healthy lifestyle. Both diabetes and obesity are threats and opportun...
Posted on 14-12-2018
Do you want more members, more locations or a bigger space for your fitness, Boutique Club or PT studio in 2019?
Learn from the best when it comes to scaling up your fitness business
Watch this 21:30 minute video full of lessons and insights from...
Posted on 17-12-2018
Before you know it, your leads will use their voice to look up your gym...
Posted on 18-12-2018
Wouldn't you love an assistant that immediately responds to all incoming leads..
Posted on 18-12-2018
Spend less time on marketing, still get great marketing results..
Posted on 24-12-2018
Are you involved in (fitness)marketing? You should work with this AIDA model..
Posted on 13-03-2019
There are 2 ways to grow the member base of your gym, health club or studio:
Generate more new fitness members
Retain the members that you have
Video: Paul Bedford interviewed by Escape Fitness' Matthew Januszek
Just click, listen and le...
Posted on 20-03-2019
UK Fitness industry now worth around £ 5 billion!
The UK health and fitness sector is an established, long-standing market. It has doubled in size since the year 2000. The market combined valuation is currently around...
Posted on 07-04-2019
Of course, as founder of an internationally operating fitness marketing agency (currently around 50 full-time staff) I attended the EHFF 2019 one day in advance of FIBO in Cologne, Germany.
This year's theme: Marketing and Sales in the...
Posted on 14-05-2019
Owning a (part of a) fitness business seems to become more and more appealing to celebrities worldwide. With the increasing consumer spending on wellness, it's not a bad idea either.
Influence of celebrities on the fitness market
Check out how cel...