Posted on 16-02-2016
The good part of the internet is that you can come across a lot of inspiration for your marketing ‘for free’.
Copying, typos included...!
Aernout Leezenberg, CEO Hidden Profits Marketing: ‘Many fitness entrepreneurs that use DIY-marketin...
Posted on 16-08-2016
Every summer it's the same story in fitness clubs and gyms all over America, Canada, the United Kingdom, Ireland, Australia, New Zealand and more countries. Clubs suffer from a steep decrease in numbers of leads and members joining, the traditional...
Posted on 25-11-2016
What I found lately, is that a lot of owners and managers of independent health clubs, gyms, personal training studio, bootcamp, yoga studios have no plan... no plan!
What you miss having no plan
What you miss having no plan? Well, how about the fun,...
Posted on 31-01-2017
Life Time Fitness is a chain of health clubs all around the United States of America and in Canada. Bahram Akradi, founder, and CEO of the company, developed a new plan for future growth. He calls it:
The next step for the future of health clubs and g...
Posted on 16-05-2017
Everybody knows, that LA is fitness heaven. It may well be the city with the most fitness-oriented people.
These 10 new workouts are now taking over LA
They come in alphabetic order. And look how short and simple all the names get, that is a trend to...
Posted on 12-02-2018
It's 2018. And maybe this is not totally new. Maybe we could have forecasted it. But seeing all predictions about the overweight and obesity epidemic come true is a shock.
Everybody knows the biggest health epidemic is 'being overweight'
Posted on 16-06-2018
Before you read the tips:
These are the marketing tips from the experience of your potential new gym or fitness, PT, boutique club members!
Tip 1 - If you want me to see you, why are you not here with me?
Of course, as a gym owner or manager, yo...
Posted on 09-09-2018
Is your club, gym or studio ready to grab the new Mega Trend?
Fitness Tech is taking over the Fitness Industry!
Like you can read in this short LinkedIn Blog, tech is the worldwide Mega Trend in the Fitness Industry. Think of automation of proces...
Posted on 07-11-2018
The number 1 goal for each and every fitness club, yoga studio, personal trainer, gym, CrossFit box is ... to make money while helping as many people as possible start and maintain a healthy lifestyle. Both diabetes and obesity are threats and opportun...
Posted on 14-12-2018
Do you want more members, more locations or a bigger space for your fitness, Boutique Club or PT studio in 2019?
UnderCover Boss (TV series) about scaling up your fitness business
Watch this video full of lessons and insights from Eric ...
Posted on 17-12-2018
Before you know it, your leads will use their voice to look up your gym...
Posted on 18-12-2018
Wouldn't you love an assistant that immediately responds to all incoming leads..
Posted on 18-12-2018
Spend less time on marketing, still get great marketing results..
Posted on 24-12-2018
Are you involved in (fitness)marketing? You should work with this AIDA model..
Posted on 13-03-2019
He's been around the world a couple of times over. And he has studied and taught retention everywhere.
'There are 2 ways to grow the member base of your gym, health club or studio':
Generate more new fitness members
Retain the members...
Posted on 20-03-2019
UK Fitness industry now worth around £ 5 billion!
The UK health and fitness sector is an established, long-standing market. It has doubled in size since the year 2000. The market combined valuation is currently around...
Posted on 07-04-2019
Of course, as founder of an internationally operating fitness marketing agency (currently around 50 full-time staff) I attended the EHFF 2019 one day in advance of FIBO in Cologne, Germany.
This year's theme: Marketing and Sales in the...
Posted on 14-05-2019
Owning a (part of a) fitness business seems to become more and more appealing to celebrities worldwide. With the increasing consumer spending on wellness, it's not a bad idea either.
Influence of celebrities on the fitness market
Check out how cel...
Posted on 21-09-2019
Fitnation is thé end-of-year Fitness Business Conference in Amsterdam on 4 October 2019. Hidden Profits Marketing will be presenting:
Join our workshop: "How to Win the Marketing Battle in the 2020 Decade"
If you keep running you...
Posted on 22-02-2020
Every fitness industry development and trend comes in waves. After the 1st wave, it's time for the 2nd wave, the Dutch Wave.
Global boutique fitness trendsetters from the land of Anna Frank, wooden shoes and 'coffee' shops
Posted on 01-03-2020
In a lawsuit that was started in 2017 by CrossFit Inc. from Scotts Valley in California (USA) there was an interesting court ruling on 19 February 2020:
The name 'Cross Box' is not violating the trademark of CrossFit in the way it's...
Posted on 17-03-2020
The COVID-19 Corona virus is out there, and here to stay for the upcoming period. Nobody can ignore that. It’s a serious problem for the world. Both private as business related. In many countries the latest regulations are now also specifically impact...
Posted on 19-03-2020
In tough times like these, creative entrepreneurship wins hearts. And many likes, shares. And we are sure this entrepreneurial fitness trainer will always find a way to thrive. Even when times are tough #inspiring
Update: 17,210 views, 678 likes/hea...
Posted on 23-03-2021
How to Recover your Fitness Club in 90 Days (PDF)
*Includes 100% discount code for the accompanying Activation Webinar!
Content among others:
How to activate current and ex-members
What channels and content to use
How to attract new mem...
Posted on 07-07-2023
Will robots take over your marketing, before the end of 2023?
Download the Free Ebook* on AI Artificial Intelligence in fitness marketing now.
In this ebook* you will discover:
✔️ The difference between Automation and Artifi...
Posted on 14-07-2023
In the past, competition in the fitness industry was simple: the gym around the corner, further down the street, or further into the village.
In 2023, the new competition will be digital and coming from unexpected sides
Nike is no...
Posted on 17-07-2023
An ambitious entrepreneur or manager in the fitness industry relies on data for at least 80% or even more, supplemented by a little gut feeling. The small studio entrepreneurs with too few members do exactly the opposite.
Everything in ...