The rise of new digital competitors for the fitness industry

Posted on 14-07-2023

In the past, competition in the fitness industry was simple: the gym around the corner, further down the street, or further into the village.

In 2023, the new competition will be digital and coming from unexpected sides


Nike is now your direct competitor with a group exercise club concept.

Spotify, Apple, Audio Workouts, Facebook, Google, Netflix, Virtual Reality and Youtube, among others, are the new digital competitors for gyms in America, in Canada and in the UK! The number of users of all these apps and digital training tools has skyrocketed to many hundreds of millions of users worldwide thanks to the crisis.

Examples of digital competition in the fitness industry:

Pump up your workout by Spotify

Create a  personalized HIIT-session with music you love.


Nike Training Club on Netflix

Nike offers Netflix-members content from the Nike Training Club (NTC)  to stream starting Dec. 30, 2022.


Apocalypse Training

Audio fitness training makes workouts at home more adventurous.


Apple Fitness Plus

For less than €5,50 per month training at home and even special programs for beginners, older people and pregnant women.



Facebook Facebook is launching a smartwatch for fitness in 2022, combining it with a virtual reality fitness app, among other things.



For virtual reality in fitness, books, dance, HIIT



Google is not only a search engine, but also your competitor: the fitness trainer via Google Fit



Now teaches fitness exercises for runners.



Artificial intelligence in a  fitness/yoga mat, no trainer needed anymore! (Video)



On-demand and live stream with Hundreds of MILLIONS of views and members for €19.95 per month and free of charge.


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Hidden Profits Marketing has been helping entrepreneurs and managers of studios and clubs in the fitness industry build a thriving business through an automatic flow of new members and leads via the internet since 2004.


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