Posted on 14-07-2023
In the past, competition in the fitness industry was simple: the gym around the corner, further down the street, or further into the village.
Nike is now your direct competitor with a group exercise club concept.
Spotify, Apple, Audio Workouts, Facebook, Google, Netflix, Virtual Reality and Youtube, among others, are the new digital competitors for gyms in America, in Canada and in the UK! The number of users of all these apps and digital training tools has skyrocketed to many hundreds of millions of users worldwide thanks to the crisis.
Create a personalized HIIT-session with music you love.
Nike offers Netflix-members content from the Nike Training Club (NTC) to stream starting Dec. 30, 2022.
Audio fitness training makes workouts at home more adventurous.
For virtual reality in fitness, books, dance, HIIT
Google is not only a search engine, but also your competitor: the fitness trainer via Google Fit
Now teaches fitness exercises for runners.
Artificial intelligence in a fitness/yoga mat, no trainer needed anymore! (Video)
On-demand and live stream with Hundreds of MILLIONS of views and members for €19.95 per month and free of charge.
Follow these 2 steps:
What will marketing for fitness clubs (incl. fitness centres, gyms, boutique clubs, PT etc.) look like in the future? Healthy Profits ...Read more
Never before in its 19-year history did HPM have a Black Friday Deal. But now we do! We have room for up to 10 clubs, studios, boxes, and...Read more