5x more leads for 6x less costs; dynamic Google Ads for fitnessclubs, PT studio’s and boutique clubs

Posted on 21-03-2019

We’ve been using Google Ads (previously Adwords) for lead generation for our clients since 2009.

New insights = new Google ad strategy

We found promising results using Google Responsive Search Ads. This technique cannot really be called an innovation. It’s more like a smarter way of using Google ads in our current strategy. You could compare this technique to the Facebook ads innovation we implemented earlier.

Usually we connect 1 search term to 1 Google ad, but with this new technique we can:

  • create different headlines and texts
  • which will automatically be mixed
  • untill the most succesful combination is clear 
  • that one will automatically be showed more
  • which generates surprisingly more leads!

The results of this renewed Google Ads strategy

The test results are clear: a huge increase! This are the average results from the many tests we did in 5 countries. Based on real Google users that were looking for a certain club name of terms like ‘fitness’, ‘yoga’ etc.

Impressions: 31,0% higher - more Google users see the ad
Click ratio: 88,7% higher - because the ad suits their search behaviour better
Costs per click: 58,5% less - because the ad is more relevant
Conversion to lead: 485,7% higher - almost 5x better because of increased relevance
Costs per lead: 574,7% higher - costs per lead are almost 6x less

Conclusion: 5x more fitness leads through Google Ads, with 6x less costs

That’s the result we got when testing it with different clubs and studios. What the exact numbers for your club will be? We don’t know yet. But we’ll learn it naturally by using this artificial intelligence tool.

How does your business perform compared to the fitness marketing benchmark?

Click and fill in the fitness professionals scan in less than 2 minutes.

 

Hidden Profits Marketing - 'Help fitness entrepreneurs thrive long-term with awesome marketing solutions'

Digital and Online Fitness Marketing created by our fitness marketing lab innovation team guarantees your Gym, Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.

 

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    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)

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