5x more leads for 6x less costs; dynamic Google Ads for fitnessclubs, PT studio’s and boutique clubs
Posted on 21-03-2019
We’ve been using Google Ads (previously Adwords) for lead generation for our clients since 2009.
New insights = new Google ad strategy
We found promising results using Google Responsive Search Ads. This technique cannot really be called an innovation. It’s more like a smarter way of using Google ads in our current strategy. You could compare this technique to the Facebook ads innovation we implemented earlier.
Usually we connect 1 search term to 1 Google ad, but with this new technique we can:
- create different headlines and texts
- which will automatically be mixed
- untill the most succesful combination is clear
- that one will automatically be showed more
- which generates surprisingly more leads!
The results of this renewed Google Ads strategy
The test results are clear: a huge increase! This are the average results from the many tests we did in 5 countries. Based on real Google users that were looking for a certain club name of terms like ‘fitness’, ‘yoga’ etc.
Impressions: 31,0% higher - more Google users see the ad
Click ratio: 88,7% higher - because the ad suits their search behaviour better
Costs per click: 58,5% less - because the ad is more relevant
Conversion to lead: 485,7% higher - almost 5x better because of increased relevance
Costs per lead: 574,7% higher - costs per lead are almost 6x less
Conclusion: 5x more fitness leads through Google Ads, with 6x less costs
That’s the result we got when testing it with different clubs and studios. What the exact numbers for your club will be? We don’t know yet. But we’ll learn it naturally by using this artificial intelligence tool.
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Hidden Profits Marketing - 'Help fitness entrepreneurs thrive long-term with awesome marketing solutions'
Digital and Online Fitness Marketing created by our fitness marketing lab innovation team guarantees your Gym, Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.
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"Hidden Profits Marketing is the only company that delivered true lead to revenues"
Benjamin Peker from Retro Fitness -
"December is usually a tough month but this time the member registrations just continue."
Sanne Rooijmans, Crossfit 075 (the Netherlands) -
"With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"
Joe Cosgrove, Fitness 35 in Galway (Ireland) -
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Raf Swerts, EasyFit Premium Clubs (chain Belgium) -
"Month after month, a consistent number of leads!"
Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada) -
"In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"
Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands) -
"My 2 Health clubs in London and in Horsham are generating more leads and clients then ever before! "
Stuart Davis, My35 in Horsham & Life3 in London -
"A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"
Klaus Heusel, Palestra Fitness in Eberbach (Germany) -
"Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."
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"Stop the campaigns please! We are completely full!"
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Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands) -
"I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."
Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany) -
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Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany) -
"Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."
Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth -
"The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."
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"I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."
Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands) -
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Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
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