Posted on 21-03-2019
We’ve been using Google Ads (previously Adwords) for lead generation for our clients since 2009.
We found promising results using Google Responsive Search Ads. This technique cannot really be called an innovation. It’s more like a smarter way of using Google ads in our current strategy. You could compare this technique to the Facebook ads innovation we implemented earlier.
Usually we connect 1 search term to 1 Google ad, but with this new technique we can:
The test results are clear: a huge increase! This are the average results from the many tests we did in 5 countries. Based on real Google users that were looking for a certain club name of terms like ‘fitness’, ‘yoga’ etc.
Impressions: 31,0% higher - more Google users see the ad
Click ratio: 88,7% higher - because the ad suits their search behaviour better
Costs per click: 58,5% less - because the ad is more relevant
Conversion to lead: 485,7% higher - almost 5x better because of increased relevance
Costs per lead: 574,7% higher - costs per lead are almost 6x less
That’s the result we got when testing it with different clubs and studios. What the exact numbers for your club will be? We don’t know yet. But we’ll learn it naturally by using this artificial intelligence tool.
Click and fill in the fitness professionals scan in less than 2 minutes.
Digital and Online Fitness Marketing created by our fitness marketing lab innovation team guarantees your Gym, Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.
Update May 2020: The principles in this blog are used in our now 850+ fitness clubs, gyms, PT studios and Boutique Clubs in 12 coun...Read more
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