Posted on 09-04-2019
Want better results with Google Ads? Our innovation team tested a remarketing technique for Google Ads that showed an increase in clicks between 50.9% and 80.8%!
The remarketing technique we recently implemented for Facebook ads already proved it: ads are only truly successful when they are relevant for your target group. Remarketing is a great way to create more relevance. In this blog you'll find more info about a remarketing option for Google Ads.
On Google we normally advertise based on a search term. With the remarketing technique our innovation team tested, it is possible to advertise based on if someone visited your website. This is a typical example of remarketing: to approach someone that showed interest in your club, for example by visiting one of your club-webpages, at a different time with a different message. That way you'll never 'lose' the people that showed interest in your club.
Someone that visited your website is now a bit more familiar with you. That's something we keep in mind when creating these specific Google Ads for our clients. It asks for a different approach than the other Google ads. By creating specific ads that are more relevant to this target group, people are more likely to click. Tests with 10 clients show an increase in clicks between 50.9% and 80.8%! And also this:
Costs Per Click - CPC: 77,1% lower (average)
Costs Per Action - CPA: 19,5% lower (average)
So the costs got lower and the clicks went up! And more clicks usually means more leads. But that of course depends on the quality of your landing page.
To be able to use this technique, you need a club-website and a reach of approximately 1500 website visitors a month.
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Digital and Online Fitness Marketing created by our fitness marketing lab innovation team guarantees your Gym, Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.
"Month after month, a consistent number of leads!"Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
"For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"Raf Swerts, EasyFit Premium Clubs (chain Belgium)
"Stop the campaigns please! We are completely full!"Gert Bongers, GetFit35 Doetinchem (the Netherlands)
"Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
"With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"Joe Cosgrove, Fitness 35 in Galway (Ireland)
"December is usually a tough month but this time the member registrations just continue."Sanne Rooijmans, Crossfit 075 (the Netherlands)
"We found an optimal process of generating and converting the leads "Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
"A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"Klaus Heusel, Palestra Fitness in Eberbach (Germany)
"Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
"I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
"Both our sales appointment calendar and our studio are way fuller now!"Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
"Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
"The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
"We have been growing now for 55 months in a row! "Romano Morais, Healthy Fit Gym (The Netherlands)
"I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
"In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
How to Recover your Fitness Club in 90 Days (PDF) *Includes 100% discount code for the accompanying Activation Webinar! Conten...Read more
Update January 2021: The principles in this blog are used in our now 800+ fitness clubs, gyms, PT studios, and Boutique Clubs in 12 ...Read more