Remarketing in Google Ads for more relevance
Posted on 09-04-2019
Want better results with Google Ads? Our innovation team tested a remarketing technique for Google Ads that showed an increase in clicks between 50.9% and 80.8%!
The magic word for your fitness Google Ads: relevance
The remarketing technique we recently implemented for Facebook ads already proved it: ads are only truly successful when they are relevant for your target group. Remarketing is a great way to create more relevance. In this blog you'll find more info about a remarketing option for Google Ads.
Google Ads content especially for the group that searches for fitness
On Google we normally advertise based on a search term. With the remarketing technique our innovation team tested, it is possible to advertise based on if someone visited your website. This is a typical example of remarketing: to approach someone that showed interest in your club, for example by visiting one of your club-webpages, at a different time with a different message. That way you'll never 'lose' the people that showed interest in your club.
People recognise something in your Google Ad that they know and that'll make them click
Someone that visited your website is now a bit more familiar with you. That's something we keep in mind when creating these specific Google Ads for our clients. It asks for a different approach than the other Google ads. By creating specific ads that are more relevant to this target group, people are more likely to click. Tests with 10 clients show an increase in clicks between 50.9% and 80.8%! And also this:
Costs Per Click - CPC: 77,1% lower (average)
Costs Per Action - CPA: 19,5% lower (average)
So the costs got lower and the clicks went up! And more clicks usually means more leads. But that of course depends on the quality of your landing page.
This technique works for fitness, PT studios and boutique club with big enough reach
To be able to use this technique, you need a club-website and a reach of approximately 1500 website visitors a month.
SEA/SEO Expert
Patrick Dijkstra
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