Social Proof: Priceless Technique for More Fitness Leads

Posted on 19-02-2019

Are you already using Social Proof in your fitness marketing strategy? This strong online persuasion technique is very easy to implement. And: it’s free!

Question: What makes people buy?

Imagine: you want to buy a new book. Online. You go to a website that sells books and browse through the Bestsellers, Hot New Releases and Book Deals for a while. Still no clue what book to buy. Then you read a few reviews on a book, from other people who already red it. Wow, these reviews are very promising! The decision is made. You have to read this too! Our point?

Answer: Positive experiences make people buy!

Did you know that 63% of consumers are more likely to make a purchase from a site which has user reviews? And on top of that, that 80% of consumers trust online reviews as much as personal recommendations? That means that a positive review on your website, has as much impact as a member that personally recommends your Fitness, Boutique Club or PT Studio to a friend. Check out more stats on the effect of online reviews in the infographic on

More fitness leads -  thanks to your current club members

Your potential leads experience the same struggles when deciding on a new gym to start training. That’s why your website needs to be fully designed to guide your website visitors towards your contact forms.

How? Just let your current club members take care of it! They are your Fitness Ambassadors. Their stories about the great training results they got at your gym makes your gym more trustworthy. And trust in what we purchase is all we are looking for these days. So share their stories! On the pages of your website where they matter the most.

Social Proof in your fitness marketing strategy: how do you start?

It’s simple. Just do what you do every day: help your fitness members reach their goal. BUT: do 1 thing differently: ask ONE of them ONE extra question today: “what important change did joining our gym make for you?”. The answer will not only give you a smile (hopefully), a new ambassador story you can use on your website (or social media etc) is born!

HPM innovation: by 11.11% conversion improving testimonial feature

We have been using testimonials on our clients websites for years now. And it still proves us the benefits everyday. That’s why our Innovation Team looked for a way to increase the result with testimonials even more. Not by simply adding more testimonials to the webpage, but by using a new tool that shows short, personal and up-to-date reviews, right at the moment when the website-visitor needs that last push. Result: 11.11% conversion growth on the club-websites of our clients!


Maxi Stoiber
Formula Director

Hidden Profits Marketing - 'Help fitness entrepreneurs thrive long-term with awesome marketing solutions'


Digital and Online Fitness Marketing that guarantees your Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.

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