Posted on 25-11-2016
What I found lately, is that a lot of owners and managers of independent health clubs, gyms, personal training studio, bootcamp, yoga studios have no plan... no plan!
What you miss having no plan? Well, how about the fun, the growth of your fitness business, the predictability, less stress, maybe even no stress at all, the cash flow, and go on and on. If you don't have a plan, you will always fit in some one else's plan. But most of the times, that's your competitor's plan. Guess how much room there is for your fitness business in your competitor's plan... The health club and gym that has a plan, always wins.
This is an easy one. Go to the IHRSA (International Health & Racquet Sportsclub Association) website and read this blog post. After that, sit down for even just 30 minutes and write down your basic plan. And remember: a plan is just the guide, you need to execute on it. And most of the times the year will not end completely as you planned, but it's a giant leap towards total freedom. And isn't that what you as a health club entrepreneur, as a gym manager, as a fitness professional really want in the long run?
Author: Aernout Leezenberg, European fitness marketing expert
Update May 2020: The principles in this blog are used in our now 850+ fitness clubs, gyms, PT studios and Boutique Clubs in 12 coun...Read more
In the current situation, gyms, studios, and clubs have to close down temporarily, people are advised to stay at home, so the question (a...Read more