Posted on 12-07-2017
I guess you are familiar with the CNBC reality tv show 'The Profit', starring extreme successful entrepreneur Marcus Lemonis. This is season 2, episode 3: Pro-Fit Gym.
Maybe a typical mom and pop fitness club; Pro-Fit has been in business as a gym for many years. The 2 owners, a married couple, are dedicated to the success of their clients. But somehow they do not think as profit-producing business owners. They want to be 'different'. While it's clear that just giving the consumers what they want will guarantee success for both the consumers and the business owners.
What's in a name! It can nót be a coincidence, the word profit keeps popping up with successful fitness businesses. My best advice: watch this episode now. You will learn a thing or 2 about running a successful gym or fitness studio while being entertained.
Author: Aernout Leezenberg on LinkedIn
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