Fitness trend: private gyms without staff

Posted on 17-02-2024

Every year, new lists of fitness trends appear. There, every year you then see a small shift from, PT to functional training, from yoga to pilates, from regular fitness to physio fitness. And so on. Meanwhile, a real transformation in the fitness industry seems to be underway: more and more

Small private gyms without staff opening up

Not just 24/7 as more and more clubs and studios offer. No, fully facilitated gyms and studios, where you can train privately. As an individual or as a personal trainer with your clients. Without other athletes around you. Small Private Gyms. The business model is simple: pay per visit or by subscription.

Here are 4 examples:

1 - In The Nederlands: Private Gym

In the city of Deventer, Private Gym opened its doors. First month € 1 fee.


2 - In Canada: Safe Sweat

High-end design studio Safe Sweat in Vancouver, as seen in the TV show Dragons Den.


3 - In Scotland: Tiny Gyms

In the city of Dundee, Tiny Gyms will be opening its first unit.


4 - In Germany: My Private Gym

In Munich, the first 2 locations of My Private Gym are now open.


Small private gyms vs personal training studios

Well, several personal training studios have 'Private' in their business name. But that is mostly about their positioning in the crowded fitness & personal training market. Like our own favorite next to our HPM HQ in Amsterdam. As a Hidden Profits Marketing team, we train there ourselves almost every day. And we invite our visitors, associates, and partners to train with us!

These private gyms need members too, so ...

How successful is this business model? Most locations have been open for a while. There is quite a bit of room for improvement, otherwise, locations everywhere would already be popping up like mushrooms. Of course, the model is super easy to scale and copy.

Do you own or run a gym, studio, club, or box?

And could you too use more members, more revenue, and more profit? Fill in your details and find out which marketing approach today will help your business grow.


Also, read these blogs on fitness business & marketing:







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