Posted on 16-02-2016
‘Can I have your attention for a moment? 8 seconds, tops!’
We’re not looking to offend anyone, but you have an attention span shorter than a gold-fish! At least, that’s what this Microsoft study shows. It says that the attention span of a person in the year 2000 was 12 seconds. In 2013 it was down to 8 seconds, 1 second less than a gold-fish! What would it be now?
In marketing, ‘attention’ is now more important than ever. The social network Snapchat is a good example of that. When you receive a video or picture, it is only visible for 10 seconds, and then it’s gone. Forever. That's why Instagram and Facebook have copied that technique as well! You bet those messages will get your attention. In marketing fitness clubs and studios, we see in our benchmark that 76% of leads respond during their very first visit to the website.
This is not a political statement. But just an observation. Make your fitness website great again! And make America and every other country in the world fit and healthy again.
Ever since Hidden profits Marketing was founded in 2004, we have made some remarkable discoveries. Among others, we see that mobile website visitors (on tablet and smartphone) are less responsive to text-oriented websites. But react better to a specific mix of text and image-oriented pages. That's why our clients use lead generating landing pages that are mostly visual and less text. So less information triggers better than more information.
And what the extremely noticeable (and, according to some, ‘ugly’) buttons that many of our clients' websites have, proof: online, the attention span might be even shorter than 8 seconds. People instantly want to see what they have to do. If your #1 goal is to attract new leads for your gym or studio than that is what should be visible in these threshold lowering buttons. Fitness websites without these ‘ugly’ buttons give significantly lower results.
Did you, as a fitness entrepreneur or professional, have the attention span to read this entire article? Congratulations! Receive more Free Fitness Marketing Tips from the experts.
"Month after month, a consistent number of leads!"Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
"For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"Raf Swerts, EasyFit Premium Clubs (chain Belgium)
"Stop the campaigns please! We are completely full!"Gert Bongers, GetFit35 Doetinchem (the Netherlands)
"Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
"With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"Joe Cosgrove, Fitness 35 in Galway (Ireland)
"December is usually a tough month but this time the member registrations just continue."Sanne Rooijmans, Crossfit 075 (the Netherlands)
"We found an optimal process of generating and converting the leads "Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
"A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"Klaus Heusel, Palestra Fitness in Eberbach (Germany)
"Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
"I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
"Both our sales appointment calendar and our studio are way fuller now!"Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
"Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
"The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
"We have been growing now for 55 months in a row! "Romano Morais, Healthy Fit Gym (The Netherlands)
"I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
"In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
How to Recover your Fitness Club in 90 Days (PDF) *Includes 100% discount code for the accompanying Activation Webinar! Conten...Read more
Update January 2021: The principles in this blog are used in our now 800+ fitness clubs, gyms, PT studios, and Boutique Clubs in 12 ...Read more