From your client's perspective: Top 3 Online Fitness Marketing Tips

Tip 1 - If you want me to see you, why are you not here with me?

Of course, as a gym owner or manager, you are used to sending out flyers, newspaper ads, maybe even billboards. I’ve seen them all in the past. And it will still generate some results. But aren’t the results decreasing? Here’s why: I’m spending my time online! If I want to search something, anything, I go to Google, Bing or maybe Youtube. If I want to hang around and ‘talk’ to friends, you can find me on Facebook, Instagram or maybe Snap Chat.

I spend hours and hours there, even while watching tv. So… Why are you not here with me, if you want me to see you?

Tip 2 - Why should I take a look at your offer?

Well, now you’re here with me and all my friends, relatives, co-workers and other connections, you see that I’m quite busy. Busy scrolling down my timeline. Checking on other people’s pictures. Commenting, liking, sharing. You know the deal. I may even give a like to the funny picture of a bench pressing rabbit on your timeline. I might like the healthy food tip you put online. Or the ‘Fitness is Fun!’ video. You may even have my sympathy… online. But I won’t join you because of that. 

So tell me, why should I take a look at your offer? All I need is that it stands out of the crowd. And that it tells me how you help me make the next step. Because on Facebook it is definitely not the ‘Join now and get 2 months for free offer’ that triggers me.

Tip 3 - What’s your website’s #1 goal, you said?

So, here I am, somehow you got me triggered to click on your post or ad on Facebook. And now I am on your website! Woohoooo! That’s one small click for men, but a giant leap for fitness clubs. But wait… where am I? All I see is lists of activities to choose from, lists of probable brands of fitness equipment that I have never heard of. And pictures that I sort of recognize from the 2 gyms I attended in the past. Is this a brochure? Telling and showing me how great your gym is?

Okay, I do see a ‘Join now’ button, but I am not ready at all to join you. All I am interested in is learning how and why you will help me with my problem. What was it you said, what’s your website’s #1 goal?

*Bonus Tip - I don’t read!

Here we go, I have to admit, I don’t read! I don’t read your long lists of activities and facilities, I don’t read your pages where you (try to) explain what a certain class or group activity is. But I do read the headlines! And I do read ánd click on the buttons that seem to help me solve my problem. Well, only if they are on the right side of the website, which is the left side, not the right-hand side. And I do sort of read your problem solving and on conversion focused landing pages.

Grow or ...

Want to grow like over 2,000 other fitness business owners have grown their businesses working with Hidden Profits Marketing? Fill in this form now:






  • "Hidden Profits Marketing is the only company that delivered true lead to revenues"

    Benjamin Peker, Retro Fitness Brooklyn, New York
  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)
  • "With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"

    Joe Cosgrove, Fitness 35 in Galway (Ireland)
  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium)
  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
  • "My 2 Health clubs in London and in Horsham are generating more leads and clients then ever before! "

    Stuart Davis, My35 in Horsham & Life3 in London
  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)
  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)
  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
  • "Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)
  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
  • This is the biggest expense for gyms and health clubs

    This is the biggest expense for gyms and health clubs

    This year marks the 20th anniversary of Hidden Profts Marketing. That's why the articles in Body Life Magazine in 2024 will focus on ...

    Read more
  • Fitness trend: private gyms without staff

    Fitness trend: private gyms without staff

    Every year, new lists of fitness trends appear. There, every year you then see a small shift from, PT to functional training, from yoga t...

    Read more

To help you find the right information as good as we can, we use cookies on our website. This helps us (sometimes in cooperation with third parties) to monitor your internet behavior in order to increase the quality of your experience on our website. If you continue, we assume that you agree with this. View the cookie policy.