Mission and vision

Mission: peace of mind

The Hidden Profits Marketing mission is to help fitness entrepreneurs and -independent professionals grow their business. Ever since our inception in 2004, we do that by sharing fitness marketing knowledge, experience and insights, to promote awareness of fitness marketing-oriented thinking. And with our GrowthFormula we do that by generating an ongoing stream of members, confirmed sales appointments and leads for as many fitness clubs, gyms, studios.

Vision: marketing transformation

Our vision is that every entrepreneur and independent professional in the fitness industry (including gyms, boot camp, personal training, yoga, weight loss etc.) is far too busy to keep up with all (digital) marketing developments. Let alone to be able to apply them effectively and efficiently. Outsourcing to the Hidden Profits Marketing team of specialists is the best guarantee for an effective marketing transformation and ongoing growth.

Founded: 

Amsterdam, the Netherlands, 6 October 2004

  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium & the Netherlands)
  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
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