Mission and vision

Mission: peace of mind

The Hidden Profits Marketing mission is to help fitness entrepreneurs and -independent professionals grow their business. Ever since our inception in 2004, we do that by sharing fitness marketing knowledge, experience and insights, to promote awareness of fitness marketing-oriented thinking. And with our GrowthFormula we do that by generating an ongoing stream of members, confirmed sales appointments and leads for as many fitness clubs, gyms, studios.

Vision: marketing transformation

Our vision is that every entrepreneur and independent professional in the fitness industry (including gyms, boot camp, personal training, yoga, weight loss etc.) is far too busy to keep up with all (digital) marketing developments. Let alone to be able to apply them effectively and efficiently. Outsourcing to the Hidden Profits Marketing team of specialists is the best guarantee for an effective marketing transformation and ongoing growth.

Founded: 

Amsterdam, the Netherlands, 6 October 2004

  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)
  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)
  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium & the Netherlands)
  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
  • "Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)
  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)
  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
  • Remarketing in Google Ads for more relevance

    Remarketing in Google Ads for more relevance

    Want better results with Google Ads? Our innovation team tested a remarketing technique for Google Ads that showed an increase in clicks ...

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  • Event Review: the European Health & Fitness Forum (EHFF) 2019 on Marketing & Sales in the Fitness sector, Cologne pre-FIBO

    Event Review: the European Health & Fitness Forum (EHFF) 2019 on Marketing & Sales in the Fitness sector, Cologne pre-FIBO

    Of course, as founder of an internationally operating fitness marketing agency (currently around 50 full-time staff) I att...

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