Posted on 22-01-2019
Yes, you are reading this correctly: 3,125 different advertisement sets. Automatically tested by our tool. For every club, each month, ongoing! This applies to both Facebook & Instagram Ad Campaigns.
It is not creating the ad itself. It's the continuous optimizing to get the best results and the most fitness leads out of the ad, even after running it for over a week.
Up until now, we optimized our FB and Insta ads 3 times a week. Now, we managed to improve that to 24 hours a day, 7 days a week, fully automated! This gives us more time to test and provide even better results for our clients.
With the automatic optimization tool we can test the following things:
With each topic, we can make 5 variants. That's a total of 3,125 ad sets! The tool automatically picks the best working ad(s) and uses these above all the others. Manually we work with less variants. Not because 3,125 is impossible to optimize manually (ok, maybe also because of that). But because we discovered that for most fitness businesses with a local reach using less variations appears to give better results. That's why we will always keep monitoring the results of this tool, to ensure the best outcomes.
Choosing the best working ads is now Facebook's job. This gives us the opportunity to test even more. Like experimenting with new images, texts or themes for campaigns. Based on our instinct we can, for example, try out different photos. Facebook will run the ads with the different photos and register whether they work or not. Depending on the number of clicks, the best photo will automatically be used for the main ad. We will use Facebook's numbers to optimize the input for even better results. Optimizing the optimization!
A quick quiz question for you:
Text, images, and videos don't always work like we think they would. Thanks to a lot of testing, we can tell whether stock photos work better than authentic self-made photos. Or whether photos with beautiful youngsters generate more clicks than photos with happy authentic people. Or the effect of using photos with men or women. Or the result differences between a team photo or people working out in the gym.
Which of these two ads do you think works best? Which one scored 98% more leads for just 25.3% lower cost per lead and with a 75.7% higher ad click through rate (CTR): Left or Right?
*Find the answer below. (Choose before you check!)
In 2017 we were already a Facebook Certified Marketing Business. Now we have a real Facebook and Instagram machine! Although it still requires a lot of care and creativity to really provide an ongoing growth in results. Luckily we have our Innovation Team HEROS who are very happy to face this challenge every day.
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Both ads perform fine, but the LEFT one scored 98% more leads. So the photo with the woman younger than target age group, no visible link in the ad text, and no scarcity in the ad! Unfortunately, this result does not give any guarantees for other ad sets. Next month new campaign, new target audience, new timing, completely new automation results. So the automation tool we use is needed for each and every campaign.
Digital and Online Fitness Marketing that guarantees your Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.
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