Posted on 29-07-2016
Update January 2021:
The principles in this blog are used in our now 800+ fitness clubs, gyms, PT studios, and Boutique Clubs in 12 countries a.o. United States of America, Canada, the UK, Ireland, and more.
Only 3% of your target audience&nbs...
Posted on 04-10-2016
In March of 2014, Gary Vaynerchuk was the keynote speaker at the IHRSA Convention. He addressed strongly: fitness & health entrepreneurs should stop! Stop marketing their fitness business like it's 1997 or 2004.
Why listen to Gary Vayne...
Posted on 06-11-2016
It is good to have someone like social marketing guru Gary Vaynerchuk discuss his vision on the fitness business industry in general.
A Personal Trainer, an online fitness guru, and the Gary Vaynerchuk
The concept is simple: put these 3 people in 1 r...
Posted on 10-02-2017
This is why you want to go all in on Facebook ads campaigns!
Gary Vaynerchuk is thé social media marketing guru
You possibly have seen, read or heard about Gary Vaynerchuk's vision on fitness marketing. As a health club or gym owner, you can no...
Posted on 13-04-2017
Recently, IHRSA published a blog with this title: "Your Health Club Members Have Gone Digital. Why Hasn't Your Marketing Strategy?".
Great question, but I think it's the wrong question!
Wrong...? Yes, wrong because of timing. This ...
Posted on 23-08-2018
Instagram has over 1 Billion Users worldwide. This is a results overview of our renewed Instagram Advertising strategy; Insta Ads for fitness, pt, boutique and yoga clubs.
We have been generating gym leads on Instagram ever since 2015
Posted on 02-09-2018
Als enige Facebook Advertising Certified fitnessmarketing bureau ter wereld... weten we het één en ander van Facebook adverteren. Als je een fitness-, afslank- of trainingsprogramma promoot, welke foto's mag je dan van Faceb...
Posted on 22-01-2019
Yes, you are reading this correctly: 3,125 different advertisement sets. Automatically tested by our tool. For every club, each month, ongoing! This applies to both Facebook & Instagram Ad Campaigns.
Optimizing ads: from 3 times a week to a cont...
Posted on 11-02-2019
Are you one of the smart entrepreneurs that advertises on Facebook and Instagram to get more fitness leads? Then you know that social advertising is a great way to reach the right target group. But do you also know:
How to get people to actually click on...
Posted on 20-02-2019
Jason Westlake, Oxygen Yoga & Fitness, Chilliwack (Canada)
"The best thing about the Facebook & Instagram Ad campaigns by Hidden Profits is the consistency. Every month we see at least 100 new leads. Profits are higher, more stable...
Posted on 12-03-2019
Facebook video-advertising has a new feature: remarketing people that watched (a part of) your Facebook video-ad. Tests of our innovation team show that this technique increases the conversation rate with 41.3%!
What is remarketing?
You may have heard...
Posted on 26-03-2019
You already know the 'regular' short Facebook ads to win members for fitness clubs, PT studios, CrossFit boxes etc. Now we tested a new way to set up a Facebook advertisement: ads with simply much more text.
Facebook advertising for fitness clubs...
Posted on 13-05-2019
Everyone is online. Both on desktop and mobile phone. And: almost everyone has a Facebook page.
How old is your Facebook Business page for your club/studio/gym?
The option for a Facebook page for your business has been here for about 10 years now...
Posted on 02-02-2020
Have you too heard some people say "Everybody's leaving Facebook!"? Forget them, they just got stuck in the past.
Facebook's number of Daily Active Users is growing
That number grows continually in every part of the world! Just ...
Posted on 26-03-2020
In the current situation, gyms, studios, and clubs have to close down temporarily, people are advised to stay at home, so the question (also for us) is:
How can we still run our business?
One of the toughest things and main worries is how to get...