Benefit from the increasing group of yoga-searchers on Google

Posted on 03-05-2019

'Fitness' is a very popular and wordwide used search term on Google. But did you know that the search term 'yoga' is slowly catching up, and even seems to become more popular than fitness? A huge chance in Google if you have a yoga school or offer yoga at your fitness, PT studio or boutique club. In this blog you’ll find more info on how to use this chance wisely.

Advertising on Google based on the search term ‘yoga’

Do you advertise on Google? Then you probably do that based on a search term (unless you use this Google Ads remarketing technique, that could increase your click rate big time). When advertising based on a search term, it’s good to have insight in the search terms that your target group uses. You can easily discover those in Google Trends. Check out this example of the terms ‘yoga’ and ‘fitness’ (used worldwide from 2004 to 2019):

What is important for a successful Google ad?

The most important thing when you advertise on Google is: relevance. So when you advertise on a specific search term, your ad and landing page need to be a representation of that search term. Not only is this extremely important to Google, it also is to your website visitor. What do you think people are looking for when they type in: yoga classes? Yoga classes! Showing them an ad on pilates could generate some clicks, but it'll be less succesful than showing an ad that completely matches the search term. 

NEW: specific ad set and landing page for the search term ‘yoga’

Our innovation team tested with an ad set and landing page that were specifically designed for the term ‘yoga’. Result: both Google and the yoga searchers seemed very satisfied: in tests with 5 clients, the average of monthly generated leads went up by 3 leads.

Yoga in comparison to other (of your) used search terms

So setting up an ad specifically for yoga is a good idea. Not convinced yet? Take a look at this screenshot from Google Trends. Next to catching up to ‘fitness’, 'yoga' is also having a big competition with 'gym' and risen far above 'pilates' and 'boutique club':

Why don’t you try to compare yoga to the search terms you normally (would) use in your Google Ads? Google Trends is free and very simple to use. Got any questions about advertising on Google? Just ask us online!



Patrick Dijkstra
SEA/SEO Expert


How does your business perform compared to the fitness marketing benchmark?

Click and fill in the fitness professionals scan in less than 2 minutes.


Hidden Profits Marketing - 'Help fitness entrepreneurs thrive long-term with awesome marketing solutions'

Digital and Online Fitness Marketing created by our fitness marketing lab innovation team guarantees your Gym, Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.

Share this item:

  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium)
  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)
  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
  • "With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"

    Joe Cosgrove, Fitness 35 in Galway (Ireland)
  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)
  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)
  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
  • "Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)
  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
  • GG Fit & Hidden Profits Marketing present the book:

    GG Fit & Hidden Profits Marketing present the book:

    How to Recover your Fitness Club in 90 Days (PDF) *Includes 100% discount code for the accompanying Activation Webinar! Conten...

    Read more
  • The Holy Grail of Digital Fitness Marketing & Sales!

    The Holy Grail of Digital Fitness Marketing & Sales!

    Update January 2021: The principles in this blog are used in our now 800+ fitness clubs, gyms, PT studios, and Boutique Clubs in 12 ...

    Read more

To help you find the right information as good as we can, we use cookies on our website. This helps us (sometimes in cooperation with third parties) to monitor your internet behavior in order to increase the quality of your experience on our website. If you continue, we assume that you agree with this. View the cookie policy.