Posted on 07-04-2019
Of course, as founder of an internationally operating fitness marketing agency (currently around 50 full-time staff) I attended the EHFF 2019 one day in advance of FIBO in Cologne, Germany.
To get to a thriving business, any business, the two most needed skills to learn or systems you need to have in place are both marketing and sales. On 3 April 2019, EuropeActive did a very fine job organising the 6th EHFF in a row with over 600 entrepreneurs and managers attending.
On a personal level, I really enjoyed hearing opinions, numbers, and experiences from industry colleagues. And learning from their context and insights. Here's a short list of what they shared:
All participants of the Forum received the first print of this book by contributing editors Jan Middelkamp and Herman Rutgers. My best tip: buy that book now! Just go to the Black Box Publishers page and order it. It may be one of the better business decisions you make this year. Click on the link for all book info and order form!
With almost 15 years of fitness marketing experience, having served/educated over 2,500 clubs in total, with currently 800 clubs in 12 countries on 4 continents in long-term cooperation, one can say we might have an interesting benchmark. We share all our weekly(!) marketing innovations in http://www.TheFitnessMarketingLab.com.
Founder and Marketing Director
Hidden Profits Marketing
Digital and Online Fitness Marketing created by our fitness marketing lab innovation team guarantees your Gym, Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.
Update May 2020: The principles in this blog are used in our now 850+ fitness clubs, gyms, PT studios and Boutique Clubs in 12 coun...Read more
In the current situation, gyms, studios, and clubs have to close down temporarily, people are advised to stay at home, so the question (a...Read more