Event Review: the European Health & Fitness Forum (EHFF) 2019 on Marketing & Sales in the Fitness sector, Cologne pre-FIBO

Posted on 07-04-2019

Of course, as founder of an internationally operating fitness marketing agency (currently around 50 full-time staff) I attended the EHFF 2019 one day in advance of FIBO in Cologne, Germany.

This year's theme: Marketing and Sales in the Fitness Sector

To get to a thriving business, any business, the two most needed skills to learn or systems you need to have in place are both marketing and sales. On 3 April 2019, EuropeActive did a very fine job organising the 6th EHFF in a row with over 600 entrepreneurs and managers attending.

A list of reviews as found online

On a personal level, I really enjoyed hearing opinions, numbers, and experiences from industry colleagues. And learning from their context and insights. Here's a short list of what they shared:

Best tip: buy the book 'Marketing and Sales in the Fitness Sector'

All participants of the Forum received the first print of this book by contributing editors Jan Middelkamp and Herman Rutgers. My best tip: buy that book now! Just go to the Black Box Publishers page and order it. It may be one of the better business decisions you make this year. Click on the link for all book info and order form!

Now open to the fitness sector: our own Fitness Marketing Lab

With almost 15 years of fitness marketing experience, having served/educated over 2,500 clubs in total, with currently 800 clubs in 12 countries on 4 continents in long-term cooperation, one can say we might have an interesting benchmark. We share all our weekly(!) marketing innovations in http://www.TheFitnessMarketingLab.com.

 

Aernout Leezenberg
Founder and Marketing Director
Hidden Profits Marketing
www.linkedin.com/in/aernoutleezenberg

 

 

Hidden Profits Marketing - 'Help fitness entrepreneurs thrive long-term with awesome marketing solutions'

Digital and Online Fitness Marketing created by our fitness marketing lab innovation team guarantees your Gym, Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.

 

Share this item:

All Fitness Marketing Strategy

  • "Hidden Profits Marketing is the only company that delivered true lead to revenues"

    Benjamin Peker from Retro Fitness

  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)

  • "With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"

    Joe Cosgrove, Fitness 35 in Galway (Ireland)

  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium)

  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)

  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)

  • "My 2 Health clubs in London and in Horsham are generating more leads and clients then ever before! "

    Stuart Davis, My35 in Horsham & Life3 in London

  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)

  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)

  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)

  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)

  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)

  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)

  • "Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth

  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands

  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)

  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)

  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
  • How to use success stories and Google Reviews to attract members?

    How to use success stories and Google Reviews to attract members?

    If all goes well, your fitness club has them too; 5-star reviews and member success stories. In the competitive fitness industry, it i...

    Read more
  • The most important fitness marketing question: do you offer your customers 'vitamins' or 'magic-pill painkillers'?

    The most important fitness marketing question: do you offer your customers 'vitamins' or 'magic-pill painkillers'?

    No. It's not about whether you're literally handing vitamin pills over the counter or providing your members with paracetamol. It...

    Read more
Archive

To help you find the right information as good as we can, we use cookies on our website. This helps us (sometimes in cooperation with third parties) to monitor your internet behavior in order to increase the quality of your experience on our website. If you continue, we assume that you agree with this. View the cookie policy.