IHRSA: why hasn't your marketing strategy gone digital yet?

Posted on 13-04-2017

Recently, IHRSA published a blog with this title: "Your Health Club Members Have Gone Digital. Why Hasn't Your Marketing Strategy?". 

Great question, but I think it's the wrong question!

Wrong...? Yes, wrong because of timing. This is the question that should have been asked  It is great to see that digital and online communication is recognised as the number 1 way to communicate with health club members, potential members and stakeholders. You know, everybody is online. That is why. In Europe, we've seen that trend going up and up. Now we see the same growth curve of people being online and being longer online in Canada and the United States of America as well.

This would have been the right question:

"Your Health Club Members Have Gone Mobile. Why Hasn't Your Marketing Strategy?". Why? Simply because American consumers are 'glued to their mobile phones over 5 hours per day'! That's what Flurry states in its survey. And almost 40% of that time is spent in social media, of which Facebook takes the biggest chunk. 

That's why we say: go focus on facebook ánd mobile first

The proof of our statement is in the results. Our fast growing benchmark of now 380+ fitness clubs, gyms, personal training studios and more shows the real numbers. We even see a 70-85% result of digital leads coming from mobile, depending on geographical location. These numbers are taken from 4 countries. Nowadays we have operations in 7 countries, including Germany, Austria and Switzerland. We see the same results everywhere. That's exactly the reason why we at Hidden Profits Marketing headquarters in Amsterdam, have created our online fitness marketing formula, results guaranteed.

Now even Facebook, Google and Bing acknowledge our expertise

How about that? I guess you may not even have known that Facebook has a what I call Proven Elite Experts certification program. And yes, very proud to be able to say that our fitness marketing expertise agency is the very first and so far the only player in this field of business worldwide, to qualify for the Facebook Certification! That completes the circle: since 85% of people visit Facebook on their mobile and it's their biggest time-consuming visit while online.



Author: fitness & challenge marketing expert Aernout Leezenberg, CEO


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