Posted on 04-10-2016
In March of 2014, Gary Vaynerchuk was the keynote speaker at the IHRSA Convention. He addressed strongly: fitness & health entrepreneurs should stop! Stop marketing their fitness business like it's 1997 or 2004.
Gary Vaynerchuk may be the #1 social marketing expert in the world. he is not just a consultant, but he actually builds businesses. Multiple businesses with a yearly revenue of $ 100 Million each! Hidden Profits Marketing in the person of Aernout Leezenberg qualified as his exclusive distribution partner.
At the IHRSA Convention, Vaynerchuk stated that (quote): “I researched a bunch of businesses (that are here) and the biggest takeaway is this room is marketing like it is 2004,” he said. “You are like many other businesses. You need to market in the year you are in. I actually market 18 months ahead.” Source: IHRSA keynote speaker Gary Vaynerchuk (video). and how about this blog by fitness industry veteran Bryan O'Rourke about his keynote at #IHRSA2014.
To start with, that means using online tools. Think of Facebook, Google, Instagram, Snapchat. Everybody is online, everybody is using social media all the time. Of course, people are still using email. But remember the time when you literally opened all of your email, 100%? How about now, with your overcrowded inbox? I guess you open maybe 30%. It's not just you, it's exactly the same for everybody. So email works, but maybe just 30%. The other tools mentioned, work up to 100%.
However nice or creative your gym marketing is, it all starts with attention. Grabbing your audience's attention. Want to know how to promote your health club or gym on Facebook? And get a stream of leads? We challenge you! Check this short video and after that see how you can grab attention on Facebook, guaranteed.
So, are you ready to promote your health club or gym on Facebook?
Author: Aernout Leezenberg
Do you want to grow your fitness club, gym, personal training studio or yoga classes, maybe even like Gary Vaynerchuk advises? And are you located in the United States of America, Canada, the United Kingdom or Ireland? How would you like a 365-days a year ongoing stream of people that are interested in the health programs you offer? With the Growth Formula our digital fitness marketing experts team helps you grow your health business into (even more) profitability! And join this FREE growing international 'Marketing Fitness & Health' community!
How to Recover your Fitness Club in 90 Days (PDF) *Includes 100% discount code for the accompanying Activation Webinar! Conten...Read more
Update January 2021: The principles in this blog are used in our now 800+ fitness clubs, gyms, PT studios, and Boutique Clubs in 12 ...Read more