Posted on 18-12-2018
Marketing for your fitness establishment is very important to get a constant stream of new members. The difficulty: not just any marketing trick will do the job.
It’s easy. Just follow the trends 24/7, test with new online marketing features, visit many marketing-innovation events and talk to even more marketing professionals about it… But wait... Do you have time for that? Probably not. Luckily our Hidden Profits Marketing innovation team does! Buzzing with knowledge of the latests trends in fitness marketing, they share 3 trends that cannot be ignored in your marketing strategy for 2019. In this blog we share trend #3:
Think of a marketing task that you often carry out. Like sending emails to people who did a one-day-trial at your gym, but never got back to you on your offer. Now imagine you never have to do this task again. Sounds like a relief right? Now let’s make that relief reality with… Automation!
The word ‘marketing automation’ says it all: your marketing can be automated! And the possibilities are endless. Of course you’ll first have to invest some time to figure it all out. But once you’ve set it all up, the fun can begin! Now you will actually have time left to focus on other stuff. Like training your staff, innovations in your club or maybe scaling up. Or: take a break and go to the beach :)
Not only can marketing automation save you time. Smart automation can also increase your fitness sales. As you know, the sooner you contact a new online incoming lead, the bigger the chance of success. However, you never find yourself staring at your computer all day long, so the chance you'll miss one sometimes is imaginable. But what if your club phone rang? With that exact new online lead on the other side of the line. Would you pick up? Well yes!
That’s why our clients love the LeadConnect automation: this automation let’s the phone ring in your club, right after a lead filled in your online form. If you pick up, the system will automatically call that exact same lead. A 30 second effort for you, with incredible (proven) results for your fitness sales. Still not convinced to start with marketing automation? Here are some benefits other businesses experience using marketing automation:
Have a look at all the promising statistics on marketing automation on emailmonday.com
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Hidden Profits Marketing - Digital and Online Fitness Marketing that guarantees your Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.
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Update May 2020: The principles in this blog are used in our now 850+ fitness clubs, gyms, PT studios and Boutique Clubs in 12 coun...Read more
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