With this Digital Summer Fitness Marketing Strategy, the traditional summer dip in the fitness industry is now officially history

Posted on 16-08-2016

Every summer it's the same story in fitness clubs and gyms all over America, Canada, the United Kingdom, Ireland, Australia, New Zealand and more countries. Clubs suffer from a steep decrease in numbers of leads and members joining, the traditional valley of the summer dip!

We found the solution to simply skip the dip

A growing number of gyms and fitness clubs is nót experiencing that dip any more. Even better, they are growing during summer, during off season! That number happens to be our number of clients. Because we found the solution to skip this dip. These clubs and gyms are still getting tens, even hundreds of new fitness leads a month in through Facebook, Instagram, Google, Bing and their websites. Our 650 clients in 10 countries (updated June 2018) average just over 100 fitness. In July that average was still at 97 leads per club! Imagine, getting in almost 100 hot fitness leads in July. And again in August...! We had multiple club owners and managers report to us that they had the first month of July in history, that they grew in numbers of paying members.

Even during the off-season 80%+ of any population is still around

So just looking at the numbers, it is obvious that the off-season is officially history, a thing of the past. We said goodbye to the traditional fitness industry summer dip. Do you want to know what we discovered? Well, first of all, at any point in time, at least 80% of the population is still around! Of course, when the weather is better, more people tend to spend more time outdoors or with friends and family. But what do you think that people do when they are 'free'? Right, they spend more time on their phone, on the internet or best to say scrolling and interacting on Facebook, on Instagram, and on Snap Chat. Like you may have read before, we discovered the holy grail of Facebook marketing. For July we found that more people are responding to the right kind of Facebook and other social media ads. Resulting in almost 100 new fitness leads per gym on average. A record.

No more discount ever, not even in summer!

Second observation we would like to share with you is that our clients stopped discounts. Yes, that's correct, discounts are officially history as well! Unless you run a budget fitness club or have a strategical reason, forget about mega deals, summer deals, free months etcetera. Discounting means giving away your profit. And it means that you and your potential clients value your service below the true worth. Almost all of the Hidden Profits Marketing (what's in a name) clients are running special summer programs with added value, added personal training, added attention, added result guarantees and they charge far more for it than a regular fee. They make an extra profit in July and August, instead of giving away their profit.

This is how we help fitness clubs and gyms get rid of the traditional fitness summer dip.

Interested in more info about our fitness industry transforming Digital Marketing Strategies? Discover how much more profit is hidden in your fitness club! Click and take this free 2-minute Fitness Marketing Scan, now! 


Author: Aernout Leezenberg
Founder of 
Hidden Profits Marketing - The external fitness marketing department for Fitness, PT and Boutique Clubs in the United States of America, Canada, the United Kingdom, Ireland, New Zealand that want more success. 

 

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  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
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    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
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    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
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    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
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    Sanne Rooijmans, Crossfit 075 (the Netherlands)
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    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
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    Raf Swerts, EasyFit Premium Clubs (chain Belgium & the Netherlands)
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    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
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