Posted on 13-05-2019
Everyone is online. Both on desktop and mobile phone. And: almost everyone has a Facebook page.
The option for a Facebook page for your business has been here for about 10 years now. So if you were one of the early birds, your page might be 10 years old already! Nowadays, almost every club, studio or box that wants to attract their target audience is active on Facebook. A wise decision, since that audience is probably out there. But...
Before you invest lots of time and energy in your Facebook organic content: your page reach will never be the same as, let’s say 5 years ago. Have a quick look at the statistics of your well thought out Facebook posts, videos and photos of the past few months. Probably quite some disappointing numbers in comparison to previous years. Especially when you put in a lots of effort for great online visibility.
We at Hidden Profits Marketing strive for great online visibility too. We share our news, inspiration and tips on Facebook, naturally as a part of a bigger social media strategy.
Unfortunately the effort for Facebook organic posts seems rather pointless. But: we see great results using Facebook Ads for our clients. With Facebook Ads you can create advertisements for the platform Facebook. Facebook Ads is constantly improving and adding new options. This gives us many opportunities to create distinctive and successful ads for our clients. But with all the possibilities: how can you find out what optimizations and new updates are worth the effort? Our answer to that is: testing. And Frano Matic. Our Social Advertising Expert (and part of the innovation team) is constantly seeking, testing and optimizing social ad techniques to provide the best results.
Do you remember configuring your page settings? And have you ever looked at it ever since? Most businesses change their cover photo every now and then. But that’s about it. What a shame! Facebook currently has many (new) options for more impact and a better reach. Any examples:
Because Facebook will appreciate and reward you with a bigger reach and online visibility. That’s what you’re aiming for, right?
We made an overview of the configuration settings that are worth changing (sometimes every now and then, sometimes just once). You can find them in our PDF download.
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