Posted on 17-12-2018
Marketing for your fitness establishment is very important to get a constant stream of new members. The difficulty: not just any marketing trick will do the job.
It’s easy. Just follow the trends 24/7, test with new online marketing features, visit many marketing-innovation events and talk to even more marketing professionals about it. But wait... Do you have time for that? Probably not. Luckily our Hidden Profits Marketing innovation team does! Buzzing with knowledge of the latests trends in fitness marketing, they share 3 trends that cannot be ignored in your fitness marketing strategy for 2019. In this blog we share trend #1:
Imagine, you’re driving someplace unknown and you need to find a supermarket. What do you do?
A. You pull over and ask someone
B. While driving, you type in ‘nearest supermarket’ on your phone
C. You say to your phone out loud: find nearest supermarket
Recently we asked this in a poll on Facebook. And guess what: almost everyone chose B, but with voice search (using your voice to search) coming up, touching your screen will become history.
Smart speakers like Google Home and Alexa (Amazon) appear to be the new favourite accessory in millions and millions of livingrooms across the United States of America. Countries like Canada, the United Kingdom (UK), and Ireland are expected to be soon to follow.
Voice search has consequences for your SEO and SEA. Using the right keywords stays important, but using the right keyword sentences will also become important. When using your voice to search, you ask questions the same way you'd ask your friends. Not: ‘Hey Luc, nearest gym studio?’, but: ‘Find me the nearest gym studio’.
This is something you need to anticipate on if you’re aiming for great online visibility in 2019. We already made the first moves for our clients to do so…
You know the importance of getting back to incoming leads as soon as possible. Trend #2 for 2019 will be your best assistant on this.
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