Posted on 24-12-2018
Are you involved in marketing? Entrepreneur? Fitness professional? I'm sure you have seen the traditional AIDA marketing model.
The AIDA model was first mentioned in publications at the end of the 19th century. Yes, it’s that old. Many marketers believe that in this digital marketing age, the old model doesn’t work anymore. They say it must be changed. Different letters, different model. I think they are all wrong.
The AIDA model is more alive than ever when applied in the correct way. This is how the New AIDA Model looks:
Read the full article on LinkedIn https://www.linkedin.com/pulse/why-old-aida-marketing-model-dead-more-alive-than-ever-leezenberg/
Aernout Leezenberg, Founder
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How to Recover your Fitness Club in 90 Days (PDF) *Includes 100% discount code for the accompanying Activation Webinar! Conten...Read more
Update January 2021: The principles in this blog are used in our now 800+ fitness clubs, gyms, PT studios, and Boutique Clubs in 12 ...Read more