Why the old AIDA marketing model is not dead, but more alive than ever

Posted on 24-12-2018

Are you involved in marketing? Entrepreneur? Fitness professional? I'm sure you have seen the traditional AIDA marketing model.

For everybody involved in marketing and/or in the fitness industry

The AIDA model was first mentioned in publications at the end of the 19th century. Yes, it’s that old. Many marketers believe that in this digital marketing age, the old model doesn’t work anymore. They say it must be changed. Different letters, different model. I think they are all wrong.

I think: AIDA is alive.

The AIDA model is more alive than ever when applied in the correct way. This is how the New AIDA Model looks:

 

Read the full article on LinkedIn https://www.linkedin.com/pulse/why-old-aida-marketing-model-dead-more-alive-than-ever-leezenberg/

 

 

Aernout Leezenberg, Founder

'Help fitness entrepreneurs thrive long-term with awesome marketing solutions'

 

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