41.3% more fitness leads with new Facebook remarketing feature

Posted on 12-03-2019

Facebook video-advertising has a new feature: remarketing people that watched (a part of) your Facebook video-ad. Tests of our innovation team show that this technique increases the conversation rate with 41.3%!

What is remarketing?

You may have heard of cookies and pixels before. Google works with cookies. Facebook works with pixels. A pixel is a piece of code on your website, that recognises and remembers your website visitors. This information can be used within Facebook to show ads to your website visitors that didn’t convert.

With remarketing you approach your website visitor again, only this time at a different platform, with a different message, at a different time.

Why do my website visitors not convert?

Your website visitors may not be ready to make a decision yet. Or maybe they’re not convinced of your offer yet. But these group of people should not be considered lost! In fact, they already showed interest in your gym. These are the ones you want to keep close!

NEW: Remarketing with a Facebook video ad

So with a Facebook pixel on your website you can show specific FB ads to website visitors that didn’t convert. This is the classic kind of Facebook remarketing we have been using for our clients for a while now.

But now Facebook has a new option for remarketing with video ads: retarget people that watched (a part of) your FB ad video. Even the ones that didn’t click on your link to visit your website! These people are interested in your offer too, but couldn’t be used for Facebook advertising before. Up until now!

Our Test Result: 41.3% more fitness leads

But not just by retargeting your whole video audience. We tested the results between people who watched the entire video and people who watched only a part of the video. We also tested what content the second ad (the one you use for the remarketing) should have for the best results.

1 - Length of video watched - There was a clear minimum of time that people should watch the video for the remarketing to work.

2 - Retargeting ad message - The second ad you show within several days has to be different from the first ad. Otherwise people won't notice it. It could be a testimonial from one of your current members, the free start-info of your offer or the same ad as the first one, but with a scarcity element (only 4 more days left!).

Requieries for video ad remarketing on Facebook

Before you start creating a campaign, you should check if your reach is big enough. For this remarketing technique to work, your reach should not be too low. And of course, you need a video to work with. In our first innovation of this year we shared a video for FB advertising that our clients can use.

What about the content and timing?

The length of your video, the minimal time people watched it, the content of your second ad and the time between showing both ads can make a big difference for your success. In Facebook you can continuously monitor, test and adjust your campaign based on the results you get. The results we got from testing this with 20 clients will be implemented in the HPM strategy for all of our clients.

 

Maxi Stoiber
Formula Director & Innovations Team Manager

Hidden Profits Marketing - 'Help fitness entrepreneurs thrive long-term with awesome marketing solutions'

 

Digital and Online Fitness Marketing that guarantees your Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.

Share this item:

  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)
  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)
  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium & the Netherlands)
  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
  • "Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)
  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)
  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
  • 5x more leads for 6x less costs; dynamic Google Ads for fitnessclubs, PT studio’s and boutique clubs

    5x more leads for 6x less costs; dynamic Google Ads for fitnessclubs, PT studio’s and boutique clubs

    We’ve been using Google Ads (previously Adwords) for lead generation for our clients since 2009. New insights = new Google ad st...

    Read more
  • PWC Fitness Industry Report on low cost gyms in the UK

    PWC Fitness Industry Report on low cost gyms in the UK

    Source: PWC.co.uk UK Fitness industry now worth around £ 5 billion! The UK health and fitness sector is an established, long-...

    Read more
Archive

To help you find the right information as good as we can, we use cookies on our website. This helps us (sometimes in cooperation with third parties) to monitor your internet behavior in order to increase the quality of your experience on our website. If you continue, we assume that you agree with this. View the cookie policy.