Posted on 11-02-2019
Are you one of the smart entrepreneurs that advertises on Facebook and Instagram to get more fitness leads? Then you know that social advertising is a great way to reach the right target group. But do you also know:
Everyday we are confronted with thousands of messages, online and printed media and ads. Paying attention to all of this would be a fulltime job. So most of the time we just ignore, don't remember or don't even see the advertisements. This makes it incredibly hard to create an ad that stands out. And most importantly: generates clicks.
No stress: we're gonna help you!
The image of your ad is the first thing in sight. If that doesn't draw the attention, your potential lead is gone. No one will read your text and no one will click on your link. You get the point: your image determines a big part of the success. That's why our Innovation Team spends a lot of time testing images both used in Facebook and Instagram ads. Together with our new tool that tests images, texts and urls in social ads automatically, we make sure that the images used in the ads of our clients always generate the most possible leads.
We have special Hidden Profits Marketing guidelines for the use of social ad images. However, we last updated this document 1,5 years ago... Over the past years a LOT has changed, and the possibilities within social advertising have grown tremendously. That's why we created completely new guidelines for the use of images and videos in social advertising!
We have done a crazy amount of tests when it comes to social advertising in the fitness industry. Just some examples: should you use your own personal club images OR images from stock sites? Should people in the photo be laughing OR be in the middle of a crazy workout? What photo quality is required? What light works best? What does Facebook even allow? Should people look into the camera, face each other or look at the equipment? Answer that last question for yourself:
Would this image draw the attention of your potential clients (if the target group matches)? Or would it not?
(Think of reasons why it will or it won't)
In one of our tests, the result of using stock images OR own personal club images resulted in a difference of 50%. That's double the amount of leads because of the image alone!
Advertising with images is still done a lot. But what draws the attention even more than an attractive image? Video! Mark Zuckerberg predicted it years ago: Facebook will be mainly video in the future. And the time has come! Scroll down your Facebook timeline and you'll see the result: Mark was right.
It's really easy to consume and entertaining to watch. Perfectly matching with the reasons why people use Facebook: easy entertainment. So if you were considering using videos for your ads: we'd say that's probably a very good idea. Also included in the updated guidelines!
Can people read the text in your image when displayed on a tiny mobile phone? Are your images and videos suitable for the different ad formats? Everything for the most successful ad is included in our updated Visual Guidelines. The guidelines are available for our Hidden Profits Marketing clients. Also wanna make sure your social ads generate the maximum result from now on?
Official Facebook Certified Advertising Expert
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"Month after month, a consistent number of leads!"Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
"For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"Raf Swerts, EasyFit Premium Clubs (chain Belgium)
"Stop the campaigns please! We are completely full!"Gert Bongers, GetFit35 Doetinchem (the Netherlands)
"Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
"With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"Joe Cosgrove, Fitness 35 in Galway (Ireland)
"December is usually a tough month but this time the member registrations just continue."Sanne Rooijmans, Crossfit 075 (the Netherlands)
"We found an optimal process of generating and converting the leads "Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
"A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"Klaus Heusel, Palestra Fitness in Eberbach (Germany)
"Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
"I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
"Both our sales appointment calendar and our studio are way fuller now!"Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
"Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
"The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
"We have been growing now for 55 months in a row! "Romano Morais, Healthy Fit Gym (The Netherlands)
"I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
"In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
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