Posted on 11-02-2019
Are you one of the smart entrepreneurs that advertises on Facebook and Instagram to get more fitness leads? Then you know that social advertising is a great way to reach the right target group. But do you also know:
Everyday we are confronted with thousands of messages, online and printed media and ads. Paying attention to all of this would be a fulltime job. So most of the time we just ignore, don't remember or don't even see the advertisements. This makes it incredibly hard to create an ad that stands out. And most importantly: generates clicks.
No stress: we're gonna help you!
The image of your ad is the first thing in sight. If that doesn't draw the attention, your potential lead is gone. No one will read your text and no one will click on your link. You get the point: your image determines a big part of the success. That's why our Innovation Team spends a lot of time testing images both used in Facebook and Instagram ads. Together with our new tool that tests images, texts and urls in social ads automatically, we make sure that the images used in the ads of our clients always generate the most possible leads.
We have special Hidden Profits Marketing guidelines for the use of social ad images. However, we last updated this document 1,5 years ago... Over the past years a LOT has changed, and the possibilities within social advertising have grown tremendously. That's why we created completely new guidelines for the use of images and videos in social advertising!
We have done a crazy amount of tests when it comes to social advertising in the fitness industry. Just some examples: should you use your own personal club images OR images from stock sites? Should people in the photo be laughing OR be in the middle of a crazy workout? What photo quality is required? What light works best? What does Facebook even allow? Should people look into the camera, face each other or look at the equipment? Answer that last question for yourself:
Would this image draw the attention of your potential clients (if the target group matches)? Or would it not?
(Think of reasons why it will or it won't)
In one of our tests, the result of using stock images OR own personal club images resulted in a difference of 50%. That's double the amount of leads because of the image alone!
Advertising with images is still done a lot. But what draws the attention even more than an attractive image? Video! Mark Zuckerberg predicted it years ago: Facebook will be mainly video in the future. And the time has come! Scroll down your Facebook timeline and you'll see the result: Mark was right.
It's really easy to consume and entertaining to watch. Perfectly matching with the reasons why people use Facebook: easy entertainment. So if you were considering using videos for your ads: we'd say that's probably a very good idea. Also included in the updated guidelines!
Can people read the text in your image when displayed on a tiny mobile phone? Are your images and videos suitable for the different ad formats? Everything for the most successful ad is included in our updated Visual Guidelines. The guidelines are available for our Hidden Profits Marketing clients. Also wanna make sure your social ads generate the maximum result from now on?
Official Facebook Certified Advertising Expert
Digital and Online Fitness Marketing that guarantees your Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.
Update May 2020: The principles in this blog are used in our now 850+ fitness clubs, gyms, PT studios and Boutique Clubs in 12 coun...Read more
In the current situation, gyms, studios, and clubs have to close down temporarily, people are advised to stay at home, so the question (a...Read more