Innovating Fitness Marketing through Innovation!

Welcome to

 Lab in het Nederlands

 Lab auf Deutsch

We help fitness entrepreneurs thrive long-term with awesome marketing solutions

So we have:

  1. Our dedicated gym and fitness marketing innovation team
  2. That regularly produces and publishes innovations that improve effectiveness and efficiëncy of our digital marketing efforts for our clients

1 - Meet our core fitness marketing Innovation Team

To reach that goal, we have a brand promise: 'Release a new fitness marketing innovation regularly that contributes to more effective and efficient fitness marketing. All with the purpose of better results with less effort and costs.' Since the start of 2019, we have a fully committed Innovation Team operating in our very own Innovation Lab. Seeking, testing and implementing internationally oriënted innovations.

2 - The fitness marketing innovations of 2019 and 2020:

Check out our latest innovations concerning automation, Artificial Intelligence, Facebook Ads, Google Ads, chatbots, distinctive social campaign themes and more.


#16 - Yoga is trending on Google
Yoga advertising with Google Ads


#15 - More relevance with Google Ads
By retargeting your website visitors


#14 - Scarcity marketing for more urgency
Limited access makes wanted


#13 - Stand out with long copy Facebook ads
Lots of text - more effective?


#12 - Refreshing social campaigns
3 innovative variants


#11 - Remarketing of your Facebook video audience
Never lose your Facebook video audience again


#10 - Dynamic Google Ads campaigns
Always the best ad variation live


#9 - Selfie video in your lead follow-up
Better reachability and show up rate at the club appointment


#8 - Social Proof as a persuasion technique
Share your positive reviews for more sales


#7 - New visual guidelines for Social 
Use these images and videos for the best results (PDF download)


#6 - Automated Google Ads
Technique to appear higher in Google Ads


#5 - Automated Facebook and Instagram campaigns
Always the best campaign live


#4 - Out-of-the-box social campaigns
Differentiate your online fitness campaigns from others


#3 - Automated Facebook and Instagram ads
Always the best ad variation live


#2 - Facebook stockvideo ads
Stand out with a short and simple video


#1 - De AIDA marketing formula is not dead
With this new interpretation actually more alive than ever



Hidden Profits Marketing - 'Help fitness entrepreneurs thrive long-term with awesome marketing solutions'

Digital and Online Fitness Marketing created by our fitness marketing lab innovation team guarantees your Gym, Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.


  • "Hidden Profits Marketing is the only company that delivered true lead to revenues"

    Benjamin Peker, Retro Fitness Brooklyn, New York
  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)
  • "With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"

    Joe Cosgrove, Fitness 35 in Galway (Ireland)
  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium)
  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)
  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)
  • "My 2 Health clubs in London and in Horsham are generating more leads and clients then ever before! "

    Stuart Davis, My35 in Horsham & Life3 in London
  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)
  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)
  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)
  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)
  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)
  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)
  • "Within 21 days, we signed up 36 new long-term members for our┬áPersonal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth
  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands
  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)
  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)
  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
  • This is the biggest expense for gyms and health clubs

    This is the biggest expense for gyms and health clubs

    This year marks the 20th anniversary of Hidden Profts Marketing. That's why the articles in Body Life Magazine in 2024 will focus on ...

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  • Fitness trend: private gyms without staff

    Fitness trend: private gyms without staff

    Every year, new lists of fitness trends appear. There, every year you then see a small shift from, PT to functional training, from yoga t...

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